.schule

Overview

• .schule is a generic top-level domain (gTLD). The string is the German word for "school" and is categorized as an Education new gTLD.
• The applicant and registry operator is Donuts (Outer Moon, LLC).
• The registry was proposed in ICANN's New gTLD Program and intended to be an open TLD to provide greater expression on the Internet.

History

• Applied for as part of ICANN's New gTLD Program (Reveal Day noted 13 June 2012).
• Donuts (Outer Moon, LLC) was the applicant and became the registry operator.
• Registry Agreement with ICANN was signed on 6 March 2014.
• The .schule string was delegated to the DNS Root Zone on 19 April 2014.
• Listed under Education new gTLDs with a priority listing tied to Donuts (priority 952 in the application data).

Usage and Audience

• Target audience is education-related due to the literal meaning of the string and its classification in the Education category.
• Intended uses include domains for schools and educational institutions or organizations; the registry planned an open registration model rather than restrictive preregistration verification.

Registration Rules

• The application described .schule as an open TLD without preregistration verification.
• The registry stated an intent to adhere to all ICANN registration policies and to define remediation and takedown policies to meet those requirements.
• The operator indicated it would control abuse through user and rights protections.

SEO and Brand Impact

• Positioning: .schule is explicitly education-focused by name and category, signaling a clear association with schools and educational services in German-speaking contexts.
• The application framed the string as providing "greater expression on the Internet," reflecting a branding intent to serve education-related identities.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       SCHULE

organisation: Binky Moon, LLC
address:      c/o Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      c/o Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.SCHULE 2a01:8840:16:0:0:0:0:68 65.22.20.68
nserver:      V0N1.NIC.SCHULE 2a01:8840:17:0:0:0:0:68 65.22.21.68
nserver:      V0N2.NIC.SCHULE 2a01:8840:18:0:0:0:0:68 65.22.22.68
nserver:      V0N3.NIC.SCHULE 161.232.10.68 2a01:8840:f4:0:0:0:0:68
nserver:      V2N0.NIC.SCHULE 2a01:8840:19:0:0:0:0:68 65.22.23.68
nserver:      V2N1.NIC.SCHULE 161.232.11.68 2a01:8840:f5:0:0:0:0:68
ds-rdata:     32869 8 2 76b7d6a448a72d947cf0b045429535113822fad4dad7b120910ea0d4f5e835aa

whois:        

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-04-11
changed:      2025-10-07
source:       IANA