About .schwarz domain
.schwarz is a brand gTLD operated by Schwarz Domains und Services GmbH & Co. KG. It was delegated to the root zone on 13 December 2014. The registry is managed by OpenRegistry, and the extension was created exclusively for use by the Schwarz Group of companies.
Who can register .schwarz domain
Registration for .schwarz domains is strictly restricted. Only the Schwarz Group, its affiliates, and authorized partners are eligible to register domain names. The registry does not offer public or general registration. Verification of affiliation with the Schwarz Group is required as part of the allocation process.
How to register .schwarz domain
.schwarz domains are not allocated through commercial registrars. The registry controls all domain name allocations internally. Authorized entities within the Schwarz Group submit requests for domain names through the registry's designated process. The registry then reviews and approves these requests before delegating the specific domain.
Typical uses of .schwarz domain
The .schwarz TLD is used exclusively by the Schwarz Group, one of Europe's largest retail groups, for its online presence. It serves as a unified, brand-specific namespace for the group's corporate websites, internal projects, and digital initiatives. Entities like Kaufland and Lidl, which are part of the Schwarz Group, may use these domains to reinforce brand identity and consolidate their digital assets under a trusted, proprietary extension.
Tips for registering .schwarz domain
- Domains are allocated only to verified entities within the Schwarz Group; there is no public registration.
- The registry manages all aspects of domain lifecycle, including renewals and term lengths, internally.
- WHOIS privacy and public registration data policies are determined and controlled entirely by the registry operator.