.seek

Overview

• .seek is a brand generic top-level domain (gTLD) delegated to the DNS Root Zone as part of ICANN's New gTLD Program.
• The string is associated with Seek Limited and intended to provide an authoritative Internet space for the Seek brand and related services (job search, learning, education, business search and volunteering).
• Registry operator: ARI Registry Services. TLD subtype: brand gTLD; status: Delegated.

History

• Applicant / Brand owner: Seek Limited.
• Applied in the New gTLD Program (applicant string revealed on 13 June 2012).
• Delegated to the Root Zone on 11 August 2015.
• Background on the brand (from the application): Seek was established in Melbourne in 1997, listed on the Australian Stock Exchange since 2005, and operates leading employment websites and related services across multiple countries.

Usage and Audience

• Intended primary uses:
  • Official Seek brand sites and services (job listings, employer/employee services).
  • Seek Learning, Seek Commercial and other Seek-controlled services related to employment, training and business search.
  • Marketing and communications channels where brand authenticity is required.
• Target audience:
  • Jobseekers, employers, learners, training providers, and users seeking verified Seek services.

Registration Rules

• .seek is described by the applicant as a restricted, controlled gTLD managed by Seek Limited to ensure brand authenticity and reduce user confusion.
• The majority of registrations are expected to be used to make the Seek brand more prominent and to provide a consistent, trusted user experience.

SEO and Brand Impact

• The stated mission for the .seek gTLD emphasizes increased trust, security and confidence for users by assuring online brand reputation and authenticity.
• As a brand gTLD controlled by Seek, .seek is positioned to signal official, verified content and reduce ambiguity compared with general-purpose gTLDs.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       SEEK

organisation: Seek Limited
address:      Level 6
address:      541 St. Kilda Road
address:      Melbourne VIC 3004
address:      Australia

contact:      administrative
name:         Project & Process Manager
organisation: CSC Digital Brand Services
address:      2711 Centerville Rd
address:      Suite 400
address:      Wilmington DE 19808
address:      United States of America (the)
phone:        +442070151717
e-mail:       ngtld-seek@cscinfo.com

contact:      technical
name:         Project & Process Manager
organisation: CSC Digital Brand Services
address:      2711 Centerville Rd.
address:      Suite 400
address:      Wilmington DE 19808
address:      United States of America (the)
phone:        +442070151717
e-mail:       ngtld-seek@cscinfo.com

nserver:      A.NIC.SEEK 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.SEEK 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.SEEK 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      X.NIC.SEEK 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver:      Y.NIC.SEEK 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver:      Z.NIC.SEEK 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata:     30781 8 2 91da9a67e40ba21908471a192586de34fe04433fb046a0519708acd7eeb7b9b2

whois:        whois.nic.seek

status:       ACTIVE
remarks:      Registration information: https://www.seek.com.au/about/

created:      2015-04-16
changed:      2023-11-30
source:       IANA