.select

Overview

.select is a brand generic top-level domain (gTLD) delegated in ICANN's New gTLD Program and operated by iSelect Ltd. The registry uses ARI Registry Services for back-end operations. The string is intended as a restricted, brand-controlled namespace for iSelect to present authoritative information and services related to consumer product comparison.

History

• Delegated to the Root Zone on 15 January 2016.
• Applied as part of ICANN's New gTLD Program (application reveal referenced 13 June 2012).
• TLD type: gTLD; subtype: brand. Registry manager: iSelect Ltd; registry backend: ARI Registry Services.

Usage and Audience

• Primary users: iSelect Ltd, its affiliates and partners.
• Purpose: provide authoritative information, resources and marketing for iSelect's online comparison and advisory services.
• Intended uses:
  • Second- and third-level domains for specific product and service categories.
  • Marketing and consumer-facing pages that signal brand authenticity and trust.
• Target industries and services (as described by the applicant): household product comparison, including health, life, car and travel insurance, home loans and mobile services.
• Context: iSelect is an Australian company founded in 2000; its comparison services reach an estimated ~250,000 consumers per month (applicant-stated figure).

Registration Rules

• Operates as a restricted registry controlled by iSelect Ltd.
• iSelect can create and control domain spaces and assign names to iSelect, affiliates and partners to ensure brand authenticity and trust.
• No public-open registration model described in the provided material; detailed registration periods, allowed characters or other registration mechanics are not specified in the source.

SEO and Brand Impact

• The applicant positions .select as a tool to strengthen iSelect's brand reputation by:
  • Streamlining consumer access to trusted comparison and purchasing resources.
  • Signaling brand authenticity for pages under the .select namespace.
• As a brand gTLD, .select is intended primarily for brand positioning rather than general-purpose or community use.

Notable Cases or Examples

• The application states .select will be used alongside related strings the applicant applied for (.iselect and .compare) to support iSelect's online services and marketing.
• Typical deployments described include domain spaces for specific product and service categories and for marketing purposes to assure consumers of brand authenticity.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       SELECT

organisation: Registry Services, LLC
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)

contact:      administrative
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480-505-8800
fax-no:       +1 480-624-2546
e-mail:       iana@registry.godaddy

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480-505-8800
fax-no:       +1 480-624-2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.SELECT 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver:      B.NIC.SELECT 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver:      C.NIC.SELECT 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver:      X.NIC.SELECT 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver:      Y.NIC.SELECT 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver:      Z.NIC.SELECT 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata:     44725 8 2 5ee0dcf207475272e3d80571d3454d3eee5753f3d71a102b58d38d14937eacc2

whois:        whois.nic.select

status:       ACTIVE
remarks:      Registration information: http://nic.select/

created:      2015-12-23
changed:      2024-04-17
source:       IANA