Generic top-level domainsIDNDNSSEC
Overview
- TLD: .SHELL (brand gTLD)
- Type: gTLD, subtype: brand (Dot Brand)
- Manager: Shell Information Technology International Inc (applicant/manager)
- Registry operator: Verisign
- Purpose: Established as a single-entity "Dot Brand" registry for use by the Shell group to represent Shell's corporate and operational presence online.
History
- Applied for as part of ICANN's New gTLD Program (reveal day referenced 13 June 2012).
- Application filed and pursued by Shell Information Technology International Inc, a subsidiary of Royal Dutch Shell plc.
- Delegated to the DNS Root Zone on 15 December 2015; TLD status: Delegated.
- Applicant materials describe Shell as a global energy and petrochemical group (headquartered in the Netherlands; parent Royal Dutch Shell plc incorporated in England and Wales).
Usage and Audience
- Intended audience: companies and employees within the Shell group.
- Usage model: single-entity registry established by and for the use of Shell; registrations intended primarily for Shell group entities and internal purposes.
- Third-party usage: registrants expect to be Shell group members or employees; third parties may be permitted use only under a strict intellectual-property licensing regime.
Registration Rules
- Eligibility: Registrations restricted to recognized members of the Shell group or Shell employees.
- Policy governance: A Shell project team (IP, IT and communications professionals) is responsible for policy development, maintenance and enforcement.
- Registration process (as described by the applicant):
- Eligibility confirmation
- Naming convention check
- Acceptable use review
- Registration
- Policy topics: eligibility, acceptable use, allocation of domains, dispute resolution; policies may be updated to reflect Shell's commercial/strategic interests and ICANN policy evolution.
SEO and Brand Impact
- Purpose-built brand namespace: .SHELL is explicitly positioned as a Dot Brand to centralize Shell's online branding and domain controls.
- Controlled registration model: centralized eligibility and acceptable-use checks aim to keep second-level domains within the Shell group, supporting consistent brand use and governance.
- Licensing option: the registry contemplates tightly controlled third-party use only under strict IP licence arrangements.
Operator
Shell Information Technology International Inc
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: SHELL organisation: Shell Information Technology International Inc address: 1500 Old Spanish Trail address: Houston TX 77054-1818 address: United States of America (the) contact: administrative name: Vice President Communications organisation: Shell International Limited address: Shell Centre address: London SE1 7NA address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44 207 421 7790 fax-no: +44 87 0011 8187 e-mail: registry@comlaude.com contact: technical name: TLD Registry Services Technical organisation: Nominet address: Minerva House, address: Edmund Halley Road, address: Oxford Science Park address: Oxford OX4 4DQ address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44.1865332211 e-mail: registrytechnical@nominet.uk nserver: DNS1.NIC.SHELL 213.248.219.137 2a01:618:403:0:0:0:0:137 nserver: DNS2.NIC.SHELL 103.49.83.137 2401:fd80:403:0:0:0:0:137 nserver: DNS3.NIC.SHELL 213.248.223.137 2a01:618:407:0:0:0:0:137 nserver: DNS4.NIC.SHELL 2401:fd80:407:0:0:0:0:137 43.230.51.137 nserver: DNSA.NIC.SHELL 156.154.100.3 2001:502:ad09:0:0:0:0:3 nserver: DNSB.NIC.SHELL 156.154.101.3 2001:502:2eda:0:0:0:0:3 nserver: DNSC.NIC.SHELL 156.154.102.3 2610:a1:1009:0:0:0:0:3 nserver: DNSD.NIC.SHELL 156.154.103.3 2610:a1:1010:0:0:0:0:3 ds-rdata: 55158 8 2 be8c4ab62ce5f9ac998c8c1383340f7800a43a6a903f061791b19af6f6dbb9d5 ds-rdata: 63424 8 2 8429208f879143266aa1eec685057c5c099912031d27bd1e0bc61732036b4d50 whois: status: ACTIVE remarks: Registration information: http://www.shell.com created: 2015-11-06 changed: 2025-01-28 source: IANA