Overview
- .shouji is a brand generic top-level domain (gTLD) applied for and operated by Qihoo 360 Technology Co. Ltd.
- It was delegated into the DNS Root Zone as part of ICANN's New gTLD Program.
- The string is intended as an identifier for Qihoo 360's mobile application marketplace and a limited set of eligible registrants.
- The icannwiki infobox lists Afilias in the registry field while the application and delegation materials identify Qihoo 360 as the applicant/operator.
History
- Applied-for during ICANN's New gTLD application round; Qihoo 360 filed the application alongside several other brand strings.
- Delegated to the Root Zone on 30 March 2016.
- The applicant described .shouji as one of four strategic gTLDs for Qihoo 360, alongside .YUN, .XIHUAN, and .ANQUAN.
Usage and Audience
- Intended primary audience: Qihoo 360, its subsidiaries, and a limited number of eligible registrants tied to Qihoo's services.
- Targeted use: acts as an identifier within Qihoo 360's mobile application marketplace (example service URL: shouji.360.cn/pop/360box/index.php).
- Geographic focus at launch: China mainland, where the applicant reported existing mobile service usage (noting statements of over 2 million active monthly users at the time, with an expectation to reach 8 million by the end of 2012).
Registration Rules
- Registrations are to be restricted during the initial period to a limited number of eligible registrants.
- Registration and use requirements are intended to be enforced through corporate/subsidiary agreements rather than standard public registration contracts.
- The applicant emphasized trademark quality control and protection of the 360 brand as central to registration and use policies.
SEO and Brand Impact
- .shouji is positioned primarily as a corporate/brand TLD, intended to extend Qihoo 360's brand presence at the top-level of the DNS.
- The applicant highlighted goals of preserving TLD resources for its business, ensuring user recognition and reputation, and applying trademark quality-control measures to protect the brand.
Notable Cases or Examples
- .shouji was one of four strings Qihoo 360 applied for in the same round: .YUN, .XIHUAN, .ANQUAN, and .SHOUJI.
- The TLD was tied to Qihoo 360's existing mobile marketplace service and its user base as described in the application materials.
Operator
QIHOO 360 TECHNOLOGY CO. LTD.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: SHOUJI
organisation: QIHOO 360 TECHNOLOGY CO. LTD.
address: Building #2, No. 6 Jiuxianqiao Road
address: Chaoyang District
address: Beijing
address: China
contact: administrative
name: Senior Operation Manager
organisation: Beijing Qihu Keji Co., Ltd.
address: Building #2, No. 6 Jiuxianqiao Road
address: Chaoyang District
address: Beijing
address: China
phone: +86 10 5244 7383
fax-no: +86. 10 5878 1411
e-mail: newgtld@360.cn
contact: technical
name: CTO
organisation: Beijing Tele-info Technology Co., Ltd.
address: 21st Floor, Block D, Beihang Zhizhen Building, No. 7 Zhichun Road, Haidan District
address: Beijing 100088
address: China
phone: +86 18910283591
e-mail: gtld@teleinfo.cn
nserver: NS1.TELEINFO.CN 103.61.60.1 2402:7d80:0:0:0:0:0:1
nserver: NS2.TELEINFOO.COM 103.61.61.1 2402:7d80:8888:0:0:0:0:1
nserver: NS3.TELEINFO.CN 103.61.62.1
nserver: NS4.TELEINFOO.COM 103.61.63.1
ds-rdata: 27565 8 2 e9706714550cf565afcb114fda3dd0a4f105db670e12074a1a26b71c34f69125
ds-rdata: 33427 8 2 4aca9b2d5a9b6ea5f9ae129bde41a5303564670d4a33feb061605313432fdb1e
whois: whois.teleinfo.cn
status: ACTIVE
remarks: Registration information: http://www.teleinfo.cn
created: 2016-03-18
changed: 2025-04-30
source: IANA
