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    • .site

    Generic top-level domainsIDNDNSSEC

    Overview

    .site is a generic top-level domain (gTLD) introduced as part of ICANN's New gTLD Program. Delegated to DotSite Inc. (part of Radix), it is positioned for general website use and has seen broad adoption since its delegation in March 2015.

    History

    • Delegation:
      • The string was delegated to DotSite Inc. / Radix in March 2015 (delegation recorded in early March 2015).
      • Sources record delegation dates in March 2015 (records include 12 March 2015 and 16 March 2015).
    • Applicants and contention:
      • Multiple applicants competed for the string during the new gTLD application round, including Radix (DotSite Inc.), Google (Charleston Road Registry Inc.), Donuts (Corn Mill, LLC), Top Level Domain Holdings Ltd., Interlink (UrbanBrain) and others.
      • A private auction in November 2014 left Radix as the only applicant and enabled its path to delegation.
      • Radix, as a portfolio applicant, received a GAC Early Warning during the application process.
    • Name collision and delegation path:
      • .site was among applied-for strings identified in ICANN's name-collision assessments and was not eligible for an alternative faster path to delegation in November 2013; it proceeded according to mitigation and delegation processes for new gTLDs.

    Usage and Audience

    • Adoption and scale:
      • .site reached the milestone of one million registrations in February 2019.
      • As of 1 January 2023, there were 1,290,948 registered .site domains.
    • Typical users:
      • Radix reported a large share of registrations coming from small and medium-sized businesses, particularly in e-commerce and information technology.
    • Abuse and misuse:
      • The TLD has experienced some instances of abuse, including use in spam and fraudulent/phishing schemes, reported as minor but notable issues.

    Registration Rules

    • Registry operator: Radix (DotSite Inc.).
    • Restrictions: None (open registration).
    • DNSSEC: Enabled (DNSSEC supported for the zone).
    • Registry documentation: Registry information / registry agreement and related documentation are available from the registry.
    • Registration volume reporting: Registrar/registry statistics report registered-domain counts (1,290,948 as of 1 January 2023).

    SEO and Brand Impact

    • Positioning:
      • As a generic gTLD, .site offers broad, non-restricted naming options suitable for general websites and business use.
    • Trust and perception:
      • Wide adoption and a large registration base support recognizability, but observed instances of spam and fraudulent use can affect perceived trust in specific registrations; due diligence (reputable registrars, brand protections) remains important for brand owners.

    Notable Cases or Examples

    • Milestones:
      • Surpassed one million registrations in February 2019, indicating substantial adoption among registrants.
    • Contention and applicants:
      • High-profile applicants included Google and Donuts; Radix ultimately secured the string after contention resolution and auction processes.
    • Operational issues:
      • The string featured in ICANN's name-collision assessments during the New gTLD Program and required standard mitigation steps before delegation.

    Operator

    Radix Technologies Inc. SEZC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       SITE

organisation: Radix Technologies Inc. SEZC
address:      CO Services Cayman Limited, P.O. Box 10008, Willow House, Cricket Square, Grand Cayman
address:      KY1-1001
address:      Cayman Islands (the)

contact:      administrative
name:         Director
organisation: Radix Technologies Inc. SEZC
address:      CO Services Cayman Limited, P.O. Box 10008, Willow House, Cricket Square, Grand Cayman
address:      KY1-1001
address:      Cayman Islands (the)
phone:        +971 44487934
e-mail:       admin@radix.email

contact:      technical
name:         Technical Administrator
organisation: Radix Technologies Inc. SEZC
address:      CO Services Cayman Limited, P.O. Box 10008, Willow House, Cricket Square, Grand Cayman
address:      KY1-1001
address:      Cayman Islands (the)
phone:        +91 86578 58575
e-mail:       tech@radix.email

nserver:      A.NIC.SITE 194.169.218.61 2001:67c:13cc:0:0:0:1:61
nserver:      B.NIC.SITE 185.24.64.61 2a04:2b00:13cc:0:0:0:1:61
nserver:      E.NIC.SITE 212.18.248.61 2a04:2b00:13ee:0:0:0:0:61
nserver:      F.NIC.SITE 212.18.249.61 2a04:2b00:13ff:0:0:0:0:61
ds-rdata:     51676 8 2 883175f6f5c68ea81563b62d1b2b79b6a997d60dc6e20cc70afd0cd6b7e82f62
ds-rdata:     51974 8 2 a06dc47457cc1185cf1b3a7cf6eccb84978de92939dd182beed9521509d0da7b

whois:        whois.nic.site

status:       ACTIVE
remarks:      Registration information: https://radix.website/

created:      2015-03-06
changed:      2025-05-08
source:       IANA

    Registrars