Overview
- .sky is a brand generic top-level domain (gTLD) introduced under ICANN's New gTLD Program.
- It is intended as an authenticated, trusted Internet space for the Sky brand, its products, services, affiliates and partners.
- The TLD is managed by Sky IP International Ltd; registry services are provided by Verisign.
History
- The .sky gTLD application was revealed during ICANN's new gTLD process and the string was delegated to the DNS Root Zone on 12 December 2014.
- The TLD is categorized as a brand gTLD controlled by Sky IP International Ltd.
Usage and Audience
- Primary intended users are Sky group companies, Sky licensees, authorised affiliates and related entities.
- Target industries and services include broadcasting, media, entertainment, betting and gaming, and telecommunications (including broadband and telephony).
- The registry may create second- and third-level domains, geographic names, and support Internationalized Domain Names (IDNs) to serve Sky's global footprint.
Registration Rules
- .sky operates a restricted registration policy: initially only Sky IP International Ltd and/or its authorised affiliate entities may register second-level .sky domains.
- Domain names within .sky are subject to registration standards, policies and procedures controlled by Sky IP International Ltd to limit malicious or abusive use.
- The applicant projected a limited number of registrations initially, estimating growth to roughly 500–1,000 registrations over a few years as services and campaigns develop.
- Potential future changes include evaluating broader use (for example, use but not registration by home and business customers) while maintaining compliance with operational and policy obligations.
SEO and Brand Impact
- The .sky gTLD is positioned to reinforce brand authenticity and consumer trust by providing a tightly controlled namespace for official Sky content and services.
- Sky IPI's policies emphasize assurance of authenticity and security, aiming to reduce malicious conduct and improve user confidence in online interactions with Sky.
- The controlled, brand-centric nature of .sky is intended to enhance Sky's online reputation and support marketing and product initiatives.
Operator
Sky UK Limited
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: SKY
organisation: Sky UK Limited
address: Grant Way
address: Isleworth Middlesex TW7 5QD
address: United Kingdom of Great Britain and Northern Ireland (the)
contact: administrative
name: Head of Domain Management
organisation: Sky UK Limited
address: Grant Way
address: Isleworth Middlesex TW7 5QD
address: United Kingdom of Great Britain and Northern Ireland (the)
phone: +44 7889591127
fax-no: +44 2079007112
e-mail: skyregistry@sky.uk
contact: technical
name: TLD Registry Services Technical
organisation: Nominet
address: Minerva House,
address: Edmund Halley Road,
address: Oxford Science Park
address: Oxford OX4 4DQ
address: United Kingdom of Great Britain and Northern Ireland (the)
phone: +44.1865332211
e-mail: registrytechnical@nominet.uk
nserver: DNS1.NIC.SKY 213.248.219.127 2a01:618:403:0:0:0:0:127
nserver: DNS2.NIC.SKY 103.49.83.127 2401:fd80:403:0:0:0:0:127
nserver: DNS3.NIC.SKY 213.248.223.127 2a01:618:407:0:0:0:0:127
nserver: DNS4.NIC.SKY 2401:fd80:407:0:0:0:0:127 43.230.51.127
nserver: DNSA.NIC.SKY 156.154.100.3 2001:502:ad09:0:0:0:0:3
nserver: DNSB.NIC.SKY 156.154.101.3 2001:502:2eda:0:0:0:0:3
nserver: DNSC.NIC.SKY 156.154.102.3 2610:a1:1009:0:0:0:0:3
nserver: DNSD.NIC.SKY 156.154.103.3 2610:a1:1010:0:0:0:0:3
ds-rdata: 27464 8 2 2c593b75decd94e47a5dbc8e20400dafa9f6adc46f5ee033de4f07bfd9a83904
whois:
status: ACTIVE
remarks: Registration information: http://nic.sky
created: 2014-10-02
changed: 2025-02-03
source: IANA
