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    5. .smile

    Search For .smile Domain

    Type
    Generic top-level domain
    Registry
    Amazon Registry
    Operator
    Amazon Registry Services, Inc.
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .smile domain

    .smile is a brand gTLD (Generic Top-Level Domain) operated by Amazon. It was delegated to the root zone as part of ICANN's New gTLD Program, with Amazon's application being revealed in June 2012. The registry is managed by Amazon for its own use, with the stated goal of providing a secure and controlled platform for online communication. As a brand TLD, it is not intended for open public registration.

    Who can register .smile domain

    Registration for .smile domains is not open to the general public. This TLD is a closed, brand registry operated exclusively by Amazon for its own use. Eligibility is restricted to Amazon and its affiliated entities. There is no public registration process, and domains are allocated internally according to Amazon's own Domain Management Policy.

    How to register .smile domain

    .smile is a brand TLD allocated exclusively for Amazon's internal use and is not issued through commercial registrars. Domain names within this extension are delegated directly by Amazon's registry to its own approved entities and projects. The allocation process is governed by Amazon's internal Domain Management Policy, which defines eligibility and usage rules. Requests for a .smile domain would be submitted and evaluated through Amazon's internal channels, not via public registration.

    Typical uses of .smile domain

    The .smile TLD is used exclusively by Amazon and its affiliated entities for their online properties and initiatives. It serves as a dedicated, branded namespace that reinforces Amazon's identity and provides a controlled environment for its digital services. Domains under .smile are chosen for projects where Amazon wishes to utilize this specific, positive branding, differentiating them from its other properties under extensions like .amazon or .aws.

    Tips for registering .smile domain

    • As a brand TLD, all .smile domains are effectively "premium" and are not available for purchase on the open market.
    • Registration, renewal, and transfer policies are defined entirely by Amazon's internal Domain Management Policy.
    • WHOIS privacy and public registration data policies are set and managed by the Amazon registry.
    • Dispute resolution for any .smile domain would follow the specific policies outlined by Amazon, not the standard UDRP.

    Frequently asked questions about .smile domain

    Who operates .smile domain?The registry for .smile domains is Amazon Registry, administered by Amazon Registry Services, Inc..
    Who can register a .smile domain?

    Registration is strictly limited to Amazon and its approved affiliates. The general public, businesses, and individuals cannot register a .smile domain. Amazon's Intellectual Property group develops and enforces the eligibility rules through its internal Domain Management Policy, which is not published for external registrants.

    Can I transfer a .smile domain between registrars?

    Transfers of .smile domains are governed by Amazon's internal registry policies, not by the standard inter-registrar transfer policy (IRTP). Since domains are allocated internally, any transfer between entities would be an internal administrative process managed by Amazon, not a transaction between two separate ICANN-accredited registrars.

    Can I purchase a previously registered .smile domain if it becomes available?

    It is highly unlikely a .smile domain would ever become available on the public market. As a closed brand registry, Amazon controls the entire lifecycle of all domains. If a domain is no longer used, it would be retired or reallocated internally according to Amazon's policies, not released for public registration or purchase.

    What dispute resolution policies apply to .smile domains?

    Dispute resolution is handled under Amazon's own Domain Management Policy, which it develops and maintains. While it may incorporate elements of ICANN consensus policies, the specific procedures for trademark disputes or other conflicts are defined internally by Amazon and are not the standard UDRP or URS used for open gTLDs.

    Does Amazon use .smile for public-facing websites?

    Amazon has the exclusive right to use .smile for any purpose it chooses, which could include public websites, internal services, or reserved for future projects. The usage is determined by Amazon's business goals, and there is no public directory or requirement for how domains under this brand TLD are deployed.