Generic top-level domainsIDNDNSSEC
Overview
- .smile is a generic top-level domain (gTLD) delegated into the DNS Root Zone under ICANN's New gTLD Program.
- The string is managed by Amazon and categorized as a Lifestyle gTLD.
- Amazon describes .smile as a platform for stable and secure online communication and interaction.
History
- .smile was applied for as part of ICANN's New gTLD Program (Reveal Day referenced: 13 June 2012).
- The gTLD is delegated and Amazon is listed as the registry operator.
- The ICANNWiki entry lists the registry priority as "444 - Amazon."
Usage and Audience
- Amazon positions .smile as a lifestyle-focused namespace intended to support secure online communication and interaction.
- Intended audience includes organizations and services seeking a dedicated, brandable domain space focused on positive or lifestyle-oriented messaging.
- Amazon also emphasizes use of the string to protect its intellectual property and to provide a platform for innovation.
Registration Rules
- Amazon plans to manage .smile via a Domain Management Policy.
- The Domain Management Policy will define:
- Eligibility and domain name allocation rules;
- License terms governing use of .smile domain names;
- Dispute resolution policies for the .smile gTLD.
- Amazon indicates the Domain Management Policy will be maintained and updated to reflect Amazon's business goals and applicable ICANN consensus policies.
SEO and Brand Impact
- Amazon's stated goals for .smile focus on providing a stable, secure platform and giving Amazon greater control over technical architecture and intellectual property protection.
- As a branded and lifestyle-oriented gTLD operated by a major company, .smile is positioned for controlled brand use and potential trust/brand-building among target audiences.
Operator
Amazon Registry Services, Inc.
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: SMILE organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) contact: administrative name: Program Manager, Registry organisation: Amazon Registry Services, Inc. address: 410 Terry Avenue North address: Seattle WA 98109 address: United States of America (the) phone: +1 206 646 5990 fax-no: +1 206 946 7702 e-mail: arsi-rzm@amazon.com contact: technical name: TLD Registry Services Technical organisation: Nominet address: Minerva House address: Edmund Halley Road address: Oxford Science Park address: Oxford OX4 4DQ address: United Kingdom of Great Britain and Northern Ireland (the) phone: +44.1865332211 e-mail: registrytechnical@nominet.uk nserver: DNS1.NIC.SMILE 213.248.218.81 2a01:618:402:0:0:0:0:81 nserver: DNS2.NIC.SMILE 103.49.82.81 2401:fd80:402:0:0:0:0:81 nserver: DNS3.NIC.SMILE 213.248.222.81 2a01:618:406:0:0:0:0:81 nserver: DNS4.NIC.SMILE 2401:fd80:406:0:0:0:0:81 43.230.50.81 nserver: DNSA.NIC.SMILE 156.154.100.3 2001:502:ad09:0:0:0:0:3 nserver: DNSB.NIC.SMILE 156.154.101.3 2001:502:2eda:0:0:0:0:3 nserver: DNSC.NIC.SMILE 156.154.102.3 2610:a1:1009:0:0:0:0:3 nserver: DNSD.NIC.SMILE 156.154.103.3 2610:a1:1010:0:0:0:0:3 ds-rdata: 34961 8 2 be86ee1b42b863c89283bf8eb0b013d6c16db2b0702a3c28299eb318540fbeaa whois: status: ACTIVE remarks: Registration information: http://www.nic.smile created: 2015-11-12 changed: 2025-02-14 source: IANA