Overview
- .soy is a generic top-level domain (gTLD). The string 'soy' is Spanish for 'I am'.
- The registry operator is Google (Charleston Road Registry Inc.).
- The gTLD was proposed in ICANN's New gTLD Program and intended to be an open, unencumbered namespace.
History
- The .soy string was applied for by Google (Charleston Road Registry Inc.) as part of ICANN's New gTLD Program (Reveal Day referenced 13 June 2012).
- A Registry Agreement between Google and ICANN was signed on 23 January 2014.
- .soy was delegated to the DNS Root Zone on 19 April 2014, completing its delegation.
Usage and Audience
- The applicant described .soy as having a wide variety of uses and aimed at the general public.
- The registry intended to offer registrants flexibility and opportunities for differentiation by expanding available second-level namespace.
- Domains in .soy were proposed to be available to the general public for registration and use.
Registration Rules
- The applicant stated there would be no restrictions on second-level domain name registrations in .soy.
- Registry services were to be made available to all ICANN-accredited registrars.
SEO and Brand Impact
- The application argued .soy provides a direct association to the term 'soy' and would enhance consumer choice by expanding namespace options.
- The registry positioned .soy as an open namespace without inherent associations, aiming to give registrants flexibility for branding and differentiation.
Operator
Charleston Road Registry Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: SOY
organisation: Charleston Road Registry Inc.
address: 1600 Amphitheatre Parkway
address: Mountain View CA 94043
address: United States of America (the)
contact: administrative
name: TLD Admin
organisation: Google Inc
address: 111 8th Avenue
address: New York NY 10011
address: United States of America (the)
phone: +1 404 978 8419
fax-no: +1 650 492 5631
e-mail: iana-contact@google.com
contact: technical
name: TLD Engineering
organisation: Google Inc
address: 76 Ninth Avenue, 4th Floor
address: New York NY 10011
address: United States of America (the)
phone: +1 404 978 8419
fax-no: +1 650 492 5631
e-mail: crr-tech@google.com
nserver: NS-TLD1.CHARLESTONROADREGISTRY.COM 2001:4860:4802:32:0:0:0:69 216.239.32.105
nserver: NS-TLD2.CHARLESTONROADREGISTRY.COM 2001:4860:4802:34:0:0:0:69 216.239.34.105
nserver: NS-TLD3.CHARLESTONROADREGISTRY.COM 2001:4860:4802:36:0:0:0:69 216.239.36.105
nserver: NS-TLD4.CHARLESTONROADREGISTRY.COM 2001:4860:4802:38:0:0:0:69 216.239.38.105
nserver: NS-TLD5.CHARLESTONROADREGISTRY.COM 2001:4860:4805:0:0:0:0:69 216.239.60.105
ds-rdata: 37831 8 2 2c8fd7c33b59f39069aae096b65ed29b10bbe11de874833fe20fc54a64815d2f
whois:
status: ACTIVE
remarks: Registration information: https://www.registry.google
created: 2014-03-20
changed: 2025-04-11
source: IANA
Registrars
