Overview
- .stada is a brand top-level domain (brand gTLD) proposed in ICANN's New gTLD Program.
- The applicant and brand owner is STADA Arzneimittel AG, a German pharmaceutical company.
- The TLD is intended to differentiate, protect and expand the STADA brand and promote consumer trust online.
History
- .stada was applied for as part of ICANN's new gTLD round (Reveal Day: 13 June 2012).
- The registry listed in application material is Afilias.
- The TLD status in source material is listed as "Proposed" and the applicant is STADA Arzneimittel AG.
Usage and Audience
- Target audience: STADA Arzneimittel AG, its affiliates and stakeholders in the pharmaceutical and healthcare sectors.
- Intended uses include brand promotion, delivering a consistent brand experience, and supporting corporate goals such as global growth and employer positioning.
- The application states the TLD will substantiate the brand claim "alles gute :)" ("all the best").
Registration Rules
- According to the applicant's response (Specification 9 Para. 6):
- All domain names in .stada will be registered to and maintained by STADA Arzneimittel AG for its own exclusive use.
- STADA Arzneimittel AG will not sell, distribute or transfer control or use of any registrations in .stada to any third party that is not an affiliate of STADA Arzneimittel AG.
SEO and Brand Impact
- The stated purpose of .stada is to differentiate and protect the STADA brand in the digital space and to create added value through enhanced consumer trust and reliability.
- As a brand-restricted gTLD intended for exclusive use by the brand owner and affiliates, .stada is positioned primarily as a branding and trust-enhancement tool rather than a general commercial namespace.
Operator
STADA Arzneimittel AG
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: STADA
organisation: STADA Arzneimittel AG
address: Stadastrasse 2
address: Bad Vilbel Hessen 61118
address: Germany
contact: administrative
name: CEO Opportunity Interactive Services GmbH
organisation: Opportunity Interactive Services GmbH
address: Robert-Bosch-Strasse 24
address: Karben Hessen 61184
address: Germany
phone: +49 6039 922616
fax-no: +49 6039 922699
e-mail: dotstada@opportunity.de
contact: technical
name: Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: A0.NIC.STADA 2a01:8840:9a:0:0:0:0:25 65.22.156.25
nserver: A2.NIC.STADA 2a01:8840:9d:0:0:0:0:25 65.22.159.25
nserver: B0.NIC.STADA 2a01:8840:9b:0:0:0:0:25 65.22.157.25
nserver: C0.NIC.STADA 2a01:8840:9c:0:0:0:0:25 65.22.158.25
ds-rdata: 10585 8 2 0bdb59ef7db2dbdd103cf1cda4ecbddd6befc6f4d074ef177311fc3358c14941
whois: whois.nic.stada
status: ACTIVE
remarks: Registration information: http://www.stada.com
created: 2015-08-13
changed: 2025-06-11
source: IANA
