About .staples domain
.staples is a brand gTLD, a specialized subset of generic top-level domains reserved for exclusive use by the brand owner. The registry is operated by Verisign on behalf of the applicant, Staples, Inc., and it was proposed under ICANN's New gTLD Program. The TLD's stated purpose is to create a secure, trusted namespace for the brand's online presence and operations.
Who can register .staples domain
Registration is strictly limited to Staples, Inc. and its qualified subsidiaries and affiliates. It is not open to the general public or any external parties. The registry intends to maintain this closed model to protect the brand's identity and consolidate its intellectual property activities under a single, secure channel.
How to register .staples domain
This TLD is not allocated through commercial registrars. Domain names within .staples are allocated internally by the brand owner, Staples, Inc. The registry operator, Verisign, manages the technical infrastructure, but all registration decisions are made by the brand according to its internal needs. There is no public application or purchase process for this namespace.
Typical uses of .staples domain
This extension is used exclusively by Staples, Inc. to protect and enhance its online brand identity. It serves as a secure platform for the company's digital services, marketing, and customer engagement. The namespace consolidates the brand's online activities, offering a trusted channel for its customers. It is a classic example of a .BRAND TLD used for corporate control and security.
Tips for registering .staples domain
- Registrations are not available to the public; the namespace is exclusively for internal use by the brand owner.
- As a brand TLD, it operates under a registry agreement that includes exemptions from certain Code of Conduct requirements due to its limited distribution.
- The registry's primary goal is brand protection, so policies are designed to prevent any unauthorized registrations or use.