Overview
- .staples is a proposed brand generic top-level domain (gTLD) submitted under ICANN's New gTLD Program.
- Applicant: Staples, Inc.
- Registry listed in the source: Verisign.
- Intended meaning and use: a trusted, hierarchical namespace provided by Staples to protect its online presence and offer secure channels for products and services.
- Staples content continues to be accessible on .com and various country-code TLDs.
History
- Submitted as part of ICANN's New gTLD Program; recorded as a proposed brand TLD on ICANNWiki.
- The application includes an applicant statement describing Staples as a global office products company and outlining the intended purpose of the .staples gTLD.
- The registry entry on the source lists Verisign and marks the TLD status as "Proposed."
Usage and Audience
- Primary intended registrants and users:
- Staples, Inc.
- Qualified subsidiaries and affiliates of Staples.
- Staples customers and Internet users interacting with Staples' online services.
- Intended use cases:
- Brand protection and consolidation of Staples' online identity.
- Secure channels for online products, services, and e-commerce.
- Platform for marketing, promotion, and intellectual property management.
Registration Rules
- Initial registration policy (as stated in the application): registrations will be limited to Staples and its qualified subsidiaries and affiliates during initial rollout.
- The application references compliance with Specification 9 of the template Registry Agreement and indicates limited distribution as part of the compliance approach.
- The applicant framed the restricted distribution as a way to establish operations and sustainability and to align with applicable Registry Agreement requirements.
SEO and Brand Impact
- The applicant positions .staples primarily as a brand-control tool to preserve Staples' online identity and enhance trust for users accessing Staples services.
- Intended brand benefits highlighted in the application:
- Increased brand protection and consolidated intellectual property activities.
- A secure, company-controlled namespace for marketing, customer interactions, and online services.
- Clearer brand signaling to users by using a dedicated Staples namespace.
Operator
Staples, Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: STAPLES
organisation: Staples, Inc.
address: 500 Staples Drive
address: Framingham MA 01702
address: United States of America (the)
contact: administrative
name: Michael Dowd
organisation: Staples, Inc.
address: 500 Staples Drive
address: Framingham MA 01702
address: United States of America (the)
phone: 1.508.253.5000
fax-no: 1.508.253.7805
e-mail: ipmailbox@staples.com
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
nserver: A.NIC.STAPLES 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.STAPLES 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.STAPLES 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: NS1.DNS.NIC.STAPLES 156.154.169.79 2610:a1:1071:0:0:0:1:4f
nserver: NS2.DNS.NIC.STAPLES 156.154.170.79 2610:a1:1072:0:0:0:1:4f
nserver: NS3.DNS.NIC.STAPLES 156.154.171.79 2610:a1:1073:0:0:0:1:4f
ds-rdata: 23296 8 2 ec6e9a376b2a1274d837a25381dfb539f1404eada456c15b7258074517bdddd8
whois:
status: ACTIVE
remarks: Registration information: http://www.staples.com/
created: 2016-06-09
changed: 2024-05-11
source: IANA
