Overview
- .star is a Brand gTLD (generic top-level domain) applied for and operated by Star India Private Limited (SIPL).
- It was created as part of ICANN's New gTLD Program to provide an online extension tied to the STAR brand and its media properties.
- The registry operator listed is Afilias.
History
- The .star string was delegated to the DNS Root Zone on 22 December 2015.
- The application was submitted by Star India Private Limited (SIPL) during ICANN's New gTLD process; SIPL is a subsidiary of News Corp.
- In the application SIPL described its media and broadcasting operations and financial backing as part of the justification for operating the TLD.
Usage and Audience
- Intended audience: Star India and its affiliated channels, brands and services.
- Purpose: to provide an identifiable, secure and exclusive namespace for SIPL's online presence and brand assets.
- Common users (as described by the applicant) would be Star's media properties and related corporate services rather than the general public.
Registration Rules
- According to the applicant's statements, .STAR is intended for exclusive use by SIPL and will not be open for public registrations.
- The operator emphasized managing the TLD as a secure, stable public resource for the brand.
SEO and Brand Impact
- SIPL's stated goals for .STAR include:
- Strengthening brand recognition and differentiation online.
- Improving user trust, safety and consistency associated with Star-branded services.
- Enhancing accessibility, usability and utility of DNS for the brand's audience.
- The extension is positioned as a proprietary namespace to reinforce brand positioning and customer trust.
Notable Cases or Examples
- The applicant cited Star India's channel portfolio and brand family as the primary use cases for .star, including:
- Star Plus, Star Gold, Channel [V], Star World, Star Movies, Star Utsav, Life OK
- Joint-venture and regional channels such as Asianet, Asianet Plus, Star Vijay and Suvarna
Operator
Star India Private Limited
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: STAR
organisation: Star India Private Limited
address: Star House, Off Dr.E.Moses Road, Mahalaxmi
address: Mumbai Maharashtra 400011
address: India
contact: administrative
name: Director - Data Engineering & Platforms
organisation: Star India Private Limited
address: Star House, Urmi Estate, 95, Ganpatrao Kadam Marg, Lower Parel (West)
address: Mumbai Maharashtra 400013
address: India
phone: +912266305555
e-mail: star.gtl.admin@disney.com
contact: technical
name: Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue Washington 98004
address: United States of America (the)
phone: +14252982200
fax-no: +14252980020
e-mail: tldtech@identity.digital
nserver: A0.NIC.STAR 2a01:8840:36:0:0:0:0:9 65.22.56.9
nserver: A2.NIC.STAR 2a01:8840:39:0:0:0:0:9 65.22.59.9
nserver: B0.NIC.STAR 2a01:8840:37:0:0:0:0:9 65.22.57.9
nserver: C0.NIC.STAR 2a01:8840:38:0:0:0:0:9 65.22.58.9
ds-rdata: 59872 8 2 306c152bc34676bf135928882fc21c5702bf37c893f71d4df51e3a84ad6b62e1
whois: whois.nic.star
status: ACTIVE
remarks: Registration information: http://www.startv.com
created: 2015-12-10
changed: 2024-05-03
source: IANA
