.store

Overview

• .store is a generic top-level domain (gTLD) created for e-commerce and online retail.
• It was positioned as the first domain extension launched specifically for ecommerce, intended to identify sites that sell products or merchandise.
• Registry operator: Radix (DotStore/Radix Group).

History

• ICANN's new gTLD program (announced in 2012) opened the opportunity for many organizations to apply for new domain extensions.
• Multiple applicants filed for .store, including Radix (DotStore Inc.), Google (Charleston Road Registry), Amazon, Uniregistry, Donuts (Sand Dale, LLC), Dot Store Group LLC, and Top Level Domain Holdings Ltd.
• Delegation: .store was delegated to the DNS root zone on 19 February 2016.
• Launch: The TLD was launched in June 2016 (introduced 14 June 2016).
• Radix currently owns and operates the .store registry; Radix was founded by Bhavin Turakhia.
• Application-related notes documented during the evaluation phase:
  • Amazon's application received a GAC Early Warning regarding concerns about exclusive access to a common generic string.
  • Radix received a GAC Early Warning related to application materials flagged by the U.S. government.
  • Top Level Domain Holdings announced funding arrangements tied to potential auction scenarios for contested strings.

Usage and Audience

• Primary audience: online retailers, brands, merchants, artists and organizations selling merchandise or running storefronts online.
• Examples of commercial and brand use (as recorded): Hanes, Emirates, Amazon, Apple, Nike, and Jimmy Choo.
• Use by performers and entertainers for merchandise sites: Khalid, Foster The People, Lorde.
• Use in sports and entertainment merchandising: NBA teams, Formula 1 teams, Paris Saint-Germain (PSG), and athletes such as Stipe Miocic.
• Common use cases: primary online stores, branded merchandise shops, artist stores, and team/league storefronts.

Registration Rules

• Restrictions: None (open gTLD).
• Intended use: e-Commerce / online stores.
• Registry: Radix (official pages: get.store and Radix .store pages listed by registry).

SEO and Brand Impact

• Brand positioning: .store is explicitly marketed and adopted as an e-commerce focused namespace, signaling to visitors that a site is an online shop or merchandise outlet.
• Adoption by established brands and artists illustrates its use for branding and merchandising purposes.

Notable Cases or Examples

• Commercial brands that have purchased or used .store domains: Hanes, Emirates, Amazon, Apple, Nike, Jimmy Choo.
• Artists and entertainers using .store for merchandise: Khalid, Foster The People, Lorde.
• Sports-related usage: NBA teams, Formula 1 entities, Paris Saint-Germain (PSG), and mixed martial artist Stipe Miocic.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       STORE

organisation: Radix Technologies Inc.
address:      Services Cayman Limited, P.O. Box 10008, Willow House, Cricket Square, Grand Cayman
address:      KY1-1001
address:      Cayman Islands (the)

contact:      administrative
name:         Director
organisation: Radix Technologies Inc.
address:      Services Cayman Limited, P.O. Box 10008, Willow House, Cricket Square, Grand Cayman
address:      KY1-1001
address:      Cayman Islands (the)
phone:        +971 44487934
e-mail:       admin@radix.email

contact:      technical
name:         CTO
organisation: CentralNic
address:      Saddlers House, 4th Floor
address:      44 Gutter Lane
address:      London EC2V 6BR
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 20 33 88 0600
fax-no:       +44 20 33 88 0601
e-mail:       tld.ops@centralnic.com

nserver:      A.NIC.STORE 194.169.218.45 2001:67c:13cc:0:0:0:1:45
nserver:      B.NIC.STORE 185.24.64.45 2a04:2b00:13cc:0:0:0:1:45
nserver:      E.NIC.STORE 212.18.248.45 2a04:2b00:13ee:0:0:0:0:45
nserver:      F.NIC.STORE 212.18.249.45 2a04:2b00:13ff:0:0:0:0:45
ds-rdata:     16342 8 2 e59827295e51c4f46d5208ed454bcd78dd6ffa49f01bd203b24e1380aa535675
ds-rdata:     38974 8 2 3d17e03a2e9dd75f65939b2ca470d85f03ce4cbea32187d65ea1a610569e5f49

whois:        whois.nic.store

status:       ACTIVE
remarks:      Registration information: https://radix.website/

created:      2016-02-11
changed:      2024-03-20
source:       IANA