Generic top-level domainsIDNDNSSEC
Overview
.surf is an open generic top-level domain (gTLD) created for the global surfing community. Proposed under ICANN's New gTLD Program and operated by Top Level Domain Holdings Ltd. (TLDH), it is intended to signal affiliation with surf culture, surf brands, events and related media.
History
- Applicant and operator: Top Level Domain Holdings Ltd. (TLDH).
- TLDH filed .surf as part of its applications under ICANN's New gTLD Program (one of 68 applications submitted by TLDH on its own behalf).
- Registry Agreement with ICANN was signed on 09 January 2014, enabling TLDH to become the registry operator for the string.
- The .surf string was delegated to the DNS Root Zone on 18 June 2014.
- TLD status: Delegated. TLD type: Open gTLD.
Usage and Audience
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Target audience:
- Amateur and professional surfers
- Surf brands and retailers
- Surf culture communities and media producers
- Organizers of surfing events and competitions
- Websites showcasing surf videos and multimedia
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Typical use cases:
- Branding for surf-related businesses and personal sites
- Event landing pages and promotional microsites
- Portfolios and video hubs for surfers and content creators
SEO and Brand Impact
- Marketing and branding claims associated with .surf (from registry material):
- Conveys membership in surf culture immediately to visitors.
- Described as memorable and able to increase a site's visibility and brand awareness.
- Positioned to help surf-related sites stand out among common TLDs like .com and .net.
Notable Cases or Examples
- The registry promotes .surf as a domain that connects surfers worldwide and as a way for riders, brands and event organizers to signal their connection to surf culture. (No specific registrant examples are provided in the source material.)
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: SURF organisation: Registry Services, LLC address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) contact: administrative name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480-505-8800 fax-no: +1 480-624-2546 e-mail: iana@registry.godaddy contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480-505-8800 fax-no: +1 480-624-2546 e-mail: iana@registry.godaddy nserver: A.NIC.SURF 2001:dcd:1:0:0:0:0:10 37.209.192.10 nserver: B.NIC.SURF 2001:dcd:2:0:0:0:0:10 37.209.194.10 nserver: C.NIC.SURF 2001:dcd:3:0:0:0:0:10 37.209.196.10 nserver: X.NIC.SURF 156.154.172.82 2610:a1:1074:0:0:0:1:82 nserver: Y.NIC.SURF 156.154.173.82 2610:a1:1075:0:0:0:1:82 nserver: Z.NIC.SURF 156.154.174.82 2610:a1:1076:0:0:0:1:82 ds-rdata: 54106 8 2 62e4b7017888f8ebe2231145a20d9378419290f0aba9c5d561afcbd1ec92d176 whois: whois.nic.surf status: ACTIVE remarks: Registration information: http://nic.surf/ created: 2014-03-13 changed: 2024-04-17 source: IANA