.suzuki

Overview

.suzuki is a brand generic top-level domain (gTLD) intended for Suzuki Motor Corporation and its stakeholders. The TLD was applied for under ICANN's New gTLD Program to provide an official, brand-specific namespace for Suzuki-related websites, consolidate existing Suzuki domains, and reduce user confusion about authentic Suzuki sites.

History

• Application and reveal: applied under ICANN's New gTLD Program (reveal day noted as 13 June 2012).
• Registry Agreement: SUZUKI MOTOR CORPORATION received a Registry Agreement signed by ICANN on 20 February 2014.
• Delegation/implementation: the .suzuki string was delegated to the DNS root zone on 2 July 2014 (implemented 2 July 2014).
• Registry/management: the TLD is managed by SUZUKI MOTOR CORPORATION; an infobox entry lists GMO Registry as the registry provider.

Usage and Audience

• Intended registrants:
  • SUZUKI MOTOR CORPORATION
  • Companies listed on the asset securities reports of SUZUKI MOTOR CORPORATION
• Target purposes:
  • Consolidating Suzuki-related domain names from various gTLDs and ccTLDs into an official .suzuki namespace.
  • Providing clear, official access points for Suzuki products and services (motorcycles, automobiles, outboard motors, boats, motorized wheelchairs, industrial equipment, etc.).
  • Reducing user confusion between bona fide and infringing/fraudulent sites.
  • Serving as a marketing and branding tool to reinforce the Suzuki brand online.

Registration Rules

• Eligibility and restrictions:
  • Registrations are limited to SUZUKI MOTOR CORPORATION and companies listed on Suzuki's asset securities reports.
  • Individual registrations (including board members, employees, and contract staff) are not permitted as registrants.
• Policy enforcement:
  • Registrars and registrants must agree to abide by .suzuki registration policies.
  • Non-compliance may result in denial, cancellation, transfer, or placing a domain on lock/hold or similar status.

SEO and Brand Impact

• Branding:
  • .suzuki is positioned as a direct brand extension to reinforce Suzuki's identity online and improve visibility for Suzuki-related content.
  • The TLD is expected to be an effective marketing and branding tool by making Suzuki-related sites more immediately recognizable to users.
• Trust and user experience:
  • Centralizing official Suzuki sites under .suzuki aims to increase consumer trust and make it easier to distinguish legitimate Suzuki properties from infringing or fraudulent sites.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       SUZUKI

organisation: SUZUKI MOTOR CORPORATION
address:      300, Takatsuka-cho, Minami-ku
address:      Hamamatsu City 432-8611
address:      Japan

contact:      administrative
name:         Representative Director and CEO
organisation: GMO Registry, Inc.
address:      Cerulean Tower
address:      26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo 150-8512
address:      Japan
phone:        +81 354561601
fax-no:       +81 337805239
e-mail:       newgtld@gmoregistry.com

contact:      technical
name:         Director
organisation: GMO Registry, Inc.
address:      Cerulean Tower
address:      26-1 Sakuragaoka-cho
address:      Shibuya-ku Tokyo 150-8512
address:      Japan
phone:        +81 354561601
fax-no:       +81 337805239
e-mail:       newgtld@gmoregistry.com

nserver:      A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4
nserver:      B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4
nserver:      K.GMOREGISTRY.NET 37.209.196.4
nserver:      L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4
ds-rdata:     33941 8 2 dc04eaae9d4e306eec2a2d1ebd1f146b8e555ff28e0924ee22e36555ac44c386

whois:        whois.nic.suzuki

status:       ACTIVE
remarks:      Registration information:
remarks:      http://www.gmo-registry.com/en/

created:      2014-06-26
changed:      2019-08-27
source:       IANA