Overview
- .tab is a brand generic top-level domain (gTLD) created for Tabcorp Holdings Limited.
- The extension is intended to provide an authoritative Internet space for Tabcorp and its associated brands, promoting trust, convenience and brand authenticity for consumers.
- The registry listed is ARI Registry Services and the gTLD is classified as a brand TLD under ICANN's New gTLD Program.
History
- .tab was applied for as part of ICANN's New gTLD Program.
- Tabcorp Holdings Limited was the primary applicant and their application succeeded.
- The string was delegated to the DNS Root Zone on 13 November 2015.
- ICANN wiki notes the registry as ARI Registry Services and lists the TLD status as Delegated.
- The application references Reveal Day on 13 June 2012 during the New gTLD application process.
Usage and Audience
- Intended primary users: Tabcorp, its affiliates and brands, and consumers interacting with Tabcorp's services.
- Typical uses described in the application:
- Promotion and communication of the Tabcorp brand.
- Facilitation of a secure environment for customers of Tabcorp's online wagering and gaming business.
- Online commerce, marketing and brand differentiation for Tabcorp-related services.
- Expected registration scale (per the applicant):
- ~100 domain names in the first year.
- Growth to approximately 250 domain names over subsequent years as services and campaigns develop.
Registration Rules
- The .tab gTLD is described as restricted and closely controlled by Tabcorp.
- Tabcorp intends to manage registrations to ensure brand authenticity and security.
- Tabcorp does not intend to use geographic names in second- or third-level domains initially.
- Internationalized Domain Names (IDNs) are not intended for use at the second level initially, though future IDN use within .tab is anticipated as the space evolves.
- Specific technical registration details (allowed characters, registration periods, eligibility processes) are not provided in the available text.
SEO and Brand Impact
- The applicant positions .tab as an "authoritative Internet space" for Tabcorp, intended to promote trust, convenience and utility for end users.
- Use of .tab is intended to signal brand authenticity and provide a secure, branded environment for customer engagement with Tabcorp services.
- The restricted, brand-controlled nature of the TLD suggests a focus on brand protection and controlled consumer-facing presence rather than broad domain marketplace adoption.
Operator
Tabcorp Holdings Limited
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: TAB
organisation: Tabcorp Holdings Limited
address: 5 Bowen Crescent
address: Melbourne VIC 3004
address: Australia
contact: administrative
name: Senior Corporate Lawyer – IP
organisation: Tabcorp Holdings Limited
address: 5 Bowen Crescent
address: Melbourne VIC 3004
address: Australia
phone: +61.398682664
fax-no: +61.398682639
e-mail: ngtld-tab@cscinfo.com
contact: technical
name: Project & Process Manager
organisation: CSC Digital Brand Services
address: 2711 Centerville Rd.
address: Suite 400
address: Wilmington DE 19808
address: United States of America (the)
phone: +442070151717
e-mail: ngtld-tab@cscinfo.com
nserver: A.NIC.TAB 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.TAB 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.TAB 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: X.NIC.TAB 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver: Y.NIC.TAB 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver: Z.NIC.TAB 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata: 43171 8 2 199df3de634cb26fbfd95ef9c9cb87c804b3d5de44460a58ea80a49a57a90c9d
whois: whois.nic.tab
status: ACTIVE
remarks: Registration information: http://nic.tab
created: 2015-09-04
changed: 2023-11-30
source: IANA
