Generic top-level domainsIDNDNSSEC
Overview
.target is a brand gTLD proposed through ICANN's New gTLD Program by Target Domain Holdings, LLC, a subsidiary of Target Corporation. The proposed namespace is intended to serve Target Corporation and its subsidiaries, with all domain names used in association with content provided by Target.
History
- Applied for as part of ICANN's New gTLD Program (Reveal Day: 13 June 2012).
- Applicant: Target Domain Holdings, LLC (a Target Corporation subsidiary).
- Registry backend/technical operator listed in application metadata: Neustar.
- Application priority number: 836.
- Current status (per provided source): Proposed/brand gTLD.
Usage and Audience
- Intended audience: Target Corporation, its subsidiaries, and content associated with the Target brand.
- Stated uses (from the applicant):
- To meet the needs of Target Corporation and support its brand promise (Expect More. Pay Less.).
- To present Target-related content, including retail, corporate information and related services.
- To centralize brand-controlled domains and content under a closed namespace.
Registration Rules
- Planned registry model: Closed registry.
- Registrant policy (as stated by the applicant): Target Domain Holdings, LLC will be the sole registrant of all domain names within the .target zone.
SEO and Brand Impact
- The applicant frames .target as a brand-control tool to reinforce Target's positioning and guest experience objectives.
- As a closed, brand-specific gTLD, .target is intended to provide centralized, controlled spaces for Target-owned content and services, supporting brand consistency and trust in Target-managed domains.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: TARGET organisation: Target Domain Holdings, LLC address: 1000 Nicollet Mall address: Minneapolis MN 55403 address: United States of America (the) contact: administrative name: Administrative Contact organisation: Target Domain Holdings, LLC address: 1000 Nicollet Mall address: Minneapolis MN 55403 address: United States of America (the) phone: +1 612 696-3400 fax-no: +1 612 696-3399 e-mail: domainname.admin@target.com contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480 505 8800 fax-no: +1 480 624 2546 e-mail: iana@registry.godaddy nserver: A.NIC.TARGET 2001:dcd:1:0:0:0:0:9 37.209.192.9 nserver: B.NIC.TARGET 2001:dcd:2:0:0:0:0:9 37.209.194.9 nserver: C.NIC.TARGET 2001:dcd:3:0:0:0:0:9 37.209.196.9 nserver: NS1.DNS.NIC.TARGET 156.154.144.158 2610:a1:1071:0:0:0:0:9e nserver: NS2.DNS.NIC.TARGET 156.154.145.158 2610:a1:1072:0:0:0:0:9e nserver: NS3.DNS.NIC.TARGET 156.154.159.158 2610:a1:1073:0:0:0:0:9e ds-rdata: 63634 8 2 c16dcd3729fce936b4ff2021e1d2409499fc85c4934137249ef7b5288807aea4 whois: status: ACTIVE remarks: Registration information: http://www.target.com created: 2016-07-21 changed: 2024-05-11 source: IANA