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    5. .target

    Search For .target Domain

    Type
    Generic top-level domain
    Registry
    Target Domain Holdings
    Operator
    Target Domain Holdings, LLC
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .target domain

    .target is a brand gTLD (generic top-level domain) operated by Target Domain Holdings, LLC, a subsidiary of Target Corporation. The registry backend services are provided by Neustar. It was proposed as part of ICANN's New gTLD Program, with an application priority number of 836. The TLD is structured as a closed registry, meaning registrations are not offered to the public through traditional commercial channels.

    Who can register .target domain

    Registration of .target domains is exclusively restricted to Target Domain Holdings, LLC, the applicant entity, which is a subsidiary of Target Corporation. No third-party individuals, organizations, or entities are eligible to register domains under this extension. The registry is closed, and all domain names will be held and used solely by Target Corporation or its designated subsidiaries.

    How to register .target domain

    This TLD is not allocated through commercial registrars. As a closed brand TLD, all domain names are registered to and managed by the registry operator itself, Target Domain Holdings, LLC. The allocation process is an internal corporate decision, with no external application or delegation mechanism available to the public. Domains are created and used exclusively for the registry operator's own online initiatives.

    Typical uses of .target domain

    The .target TLD is intended for exclusive use by Target Corporation to support its brand and online presence. Domains will be used for corporate websites, marketing campaigns, and digital services that align with the retailer's operations. This controlled namespace allows Target to create a secure and cohesive brand environment online, distinct from open TLDs like .com. The extension reinforces brand identity for its stores, e-commerce platform, and community initiatives.

    Tips for registering .target domain

    • This is a closed registry; domains are not available for public registration or purchase.
    • All domains are registered to and used by Target Corporation or its subsidiaries.
    • There are no public policies regarding registration terms, renewals, or transfers for external parties.

    Frequently asked questions about .target domain

    Who operates .target domain?The registry for .target domains is Target Domain Holdings, administered by Target Domain Holdings, LLC.
    Who can register a .target domain?

    Only Target Domain Holdings, LLC, the registry operator and a subsidiary of Target Corporation, can hold domains in the .target namespace. There is no process for external entities or the general public to apply for or register these domains. The entire TLD operates as a private, brand-only space.

    Can I transfer a .target domain between registrars?

    Inter-registrar transfers do not apply to .target domains, as there is only one registrant—the registry operator itself. Domain management is an internal corporate function. Since no external registrations exist, there are no transfer policies, authorization codes, or transfer locks for public registrants to consider.

    Can I buy a .target domain from a domain aftermarket or auction?

    No, .target domains are not sold on the secondary market. As a closed brand TLD, all domains are owned and used exclusively by Target Corporation. There is no mechanism for these domains to be listed, traded, or auctioned to external parties.

    What dispute resolution policies apply to .target?

    Given the closed nature of the registry, standard public dispute policies like the UDRP (Uniform Domain-Name Dispute Resolution Policy) are not applicable. Any potential disputes would be handled internally by the registry operator, as there are no third-party registrants.

    Will Target Corporation use .target domains for public-facing websites?

    Yes, the stated purpose is for the corporation to use these domains in association with its own content. This likely includes public websites for shopping, corporate information, and brand campaigns, creating a unified online ecosystem under its brand TLD.