Overview
- .tax is a generic top-level domain (gTLD) applied for under ICANN's New gTLD Program.
- The string is intended for use by entities and individuals connected to taxes, tax preparation, tax policy commentary, and related industries.
- The applicant and registry operator is Donuts (Storm Orchard, LLC), which positions .tax as an open, consumer-oriented namespace.
History
- The .tax application was submitted as part of ICANN's New gTLD Program and was awarded to Donuts (Storm Orchard, LLC).
- The application received a GAC Early Warning from Australia (GAC Chair Heather Dryden) citing concerns that the string refers to a regulated market and that proposed consumer protections were insufficient.
- Donuts signed a Registry Agreement with ICANN on 20 March 2014.
- .tax was delegated to the DNS Root Zone on 23 April 2014, completing its delegation.
Usage and Audience
- Target users include:
- Tax professionals and preparers
- Tax software vendors and related service providers
- Government or private entities that collect or provide information about taxes
- Individuals and organizations commenting on tax policy or measuring fiscal burdens
- Donuts describes the TLD as attractive to a broad and diverse audience, including both commercial providers and public-policy commentators.
Registration Rules
- Donuts intends to encourage inclusiveness in registration policies: registrations are not limited by identity alone and no entity has exclusive rights to second-level names in .tax.
- The operator committed to an array of protections against abuse, including measures to address trademark concerns and reduce fraud and abuse relative to incumbent TLDs.
- Donuts stated it will avoid artificially denying access to legitimate registrants while implementing rights-protection mechanisms and consumer safeguards.
SEO and Brand Impact
- Donuts positions .tax as a competitive namespace that increases consumer choice and search-relevance for tax-related content.
- The operator claims to implement protection mechanisms that exceed many existing TLDs, aiming to reduce fraud and enhance trustworthiness for registrants and end users.
- The GAC Early Warning highlighted regulatory and consumer-protection perceptions tied to the string, an issue addressed during the application and contracting process.
Operator
Binky Moon, LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: TAX
organisation: Binky Moon, LLC
address: c/o Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
contact: administrative
name: Vice President, Engineering
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldadmin@identity.digital
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: V0N0.NIC.TAX 2a01:8840:1a:0:0:0:0:16 65.22.24.16
nserver: V0N1.NIC.TAX 2a01:8840:1b:0:0:0:0:16 65.22.25.16
nserver: V0N2.NIC.TAX 2a01:8840:1c:0:0:0:0:16 65.22.26.16
nserver: V0N3.NIC.TAX 161.232.12.16 2a01:8840:f6:0:0:0:0:16
nserver: V2N0.NIC.TAX 2a01:8840:1d:0:0:0:0:16 65.22.27.16
nserver: V2N1.NIC.TAX 161.232.13.16 2a01:8840:f7:0:0:0:0:16
ds-rdata: 3385 8 2 4d66cf4d6309a91268d634432d008877ab792d0632a1f8775b732a18c277786f
whois: whois.nic.tax
status: ACTIVE
remarks: Registration information: https://www.identity.digital/
created: 2014-04-17
changed: 2023-09-13
source: IANA
Registrars