Generic top-level domainsDNSSEC
Overview
- .tiaa is a proposed brand generic top-level domain (gTLD) for the Teachers Insurance and Annuity Association of America (TIAA).
- Intended meaning and use: a secure, trusted, hierarchical namespace for insurance, investment and retirement-related information, products and services offered by TIAA and its affiliates.
History
- Applied for under ICANN's New gTLD Program; Reveal Day for applied-for strings noted as 13 June 2012.
- Applicant: Teachers Insurance and Annuity Association of America (TIAA).
- Registry (as listed in source): Verisign.
- Status in the source: Proposed/brand gTLD.
- Applicant materials noted that a fuller market analysis of use cases had not been completed at the time of filing.
Usage and Audience
- Intended primary users:
- TIAA itself and its qualified subsidiaries and affiliates.
- Designated third parties as determined by TIAA.
- Targeted content and industries:
- Insurance, retirement, investment-related information and services.
- Branded customer communications, product pages and related corporate resources.
Registration Rules
- Planned controlled-use model: registrations expected to be restricted and managed by TIAA and its corporate/affiliate agreements rather than open public registration.
- Registration and use requirements (including trademark quality-control provisions) were described as being vested in corporate/affiliate agreements.
- Applicant committed to incorporating all required ICANN consensus policies and other legal/policy requirements applicable to new gTLDs into its domain name registration agreements.
SEO and Brand Impact
- Positioning: marketed as a secure, legitimate and trusted namespace specifically tied to the TIAA brand.
- Brand protection: the applicant emphasized that the TIAA trademark is valuable and that protecting the brand is of paramount importance; the controlled-use model is intended to support that protection and signal trust to users.
- As a brand gTLD, .tiaa is intended primarily for brand reinforcement and controlled, brand-centric web presence rather than broad generic use.
Operator
Teachers Insurance and Annuity Association of America
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: TIAA organisation: Teachers Insurance and Annuity Association of America address: 730 Third Avenue address: New York NY 10017 address: United States of America (the) contact: administrative name: Sr. IT Engineer organisation: Teachers Insurance and Annuity Association of America address: 730 Third Avenue address: New York NY 10017 address: United States of America (the) phone: +1 800 842 2522 fax-no: +1 800 914 8922 e-mail: ngtld-tiaa@cscinfo.com contact: technical name: Howard Eland, Senior Director, DNS Infrastructure Group organisation: Identity Digital Inc. address: 10500 NE 8th Street, Suite 750 address: Bellevue WA 98004 address: United States of America (the) phone: +1.425.298.2200 fax-no: +1.425.671.0020 e-mail: tldtech@identity.digital nserver: V0N0.NIC.TIAA 2a01:8840:6a:0:0:0:0:7 65.22.108.7 nserver: V0N1.NIC.TIAA 2a01:8840:6b:0:0:0:0:7 65.22.109.7 nserver: V0N2.NIC.TIAA 2a01:8840:6c:0:0:0:0:7 65.22.110.7 nserver: V0N3.NIC.TIAA 161.232.32.7 2a01:8840:108:0:0:0:0:7 nserver: V2N0.NIC.TIAA 2a01:8840:6d:0:0:0:0:7 65.22.111.7 nserver: V2N1.NIC.TIAA 161.232.33.7 2a01:8840:109:0:0:0:0:7 ds-rdata: 14185 8 2 14d2ba968e8bda466149febec577c50eca9cb7759996fa762a5f8081c424b825 whois: whois.nic.tiaa status: ACTIVE remarks: Registration information: http://tiaa.org created: 2016-03-24 changed: 2024-03-28 source: IANA