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    • .tienda

    Generic top-level domainsIDNDNSSEC

    Overview

    .tienda is an active generic top-level domain (gTLD) introduced through ICANN's New gTLD Program. The string tiende translates from Spanish as "store," and the TLD is categorized for commerce and retail use. The registry operator and manager listed for .tienda is Donuts (Victor Manor, LLC).

    History

    • Proposed as part of ICANN's New gTLD Program (Reveal Day: 13 June 2012).
    • Registry Agreement with ICANN signed on 14 November 2013 (Donuts as registry operator).
    • Delegated to the DNS Root Zone on 23 January 2014.
    • Application priority noted as 1309 for Donuts (Victor Manor, LLC).

    Usage and Audience

    • Targeted at commercial and retail sites, with an emphasis on the Spanish-language market due to the translation of "tienda" as "store."
    • Categorized under Commerce among Donuts' New gTLDs.
    • Intended to provide more expressive, commerce-focused namespace options for businesses and online storefronts.

    Registration Rules

    • The Donuts application described .tienda as an open TLD without pre-registration verification or pre-registration policies.
    • The registry stated intent to adhere to all ICANN registration policies and to implement remediation and takedown procedures.
    • Donuts indicated abuse control would be handled through "extensive user and rights protections."

    SEO and Brand Impact

    • The .tienda string was positioned by its applicant as a way to provide "greater expression on the Internet," particularly for store and commerce branding in Spanish-speaking contexts.
    • The published materials emphasize open registration and brand/rights protections as part of the registry's positioning.

    Operator

    Binky Moon, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       TIENDA

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.TIENDA 2a01:8840:22:0:0:0:0:29 65.22.32.29
nserver:      V0N1.NIC.TIENDA 2a01:8840:23:0:0:0:0:29 65.22.33.29
nserver:      V0N2.NIC.TIENDA 2a01:8840:24:0:0:0:0:29 65.22.34.29
nserver:      V0N3.NIC.TIENDA 161.232.16.29 2a01:8840:fa:0:0:0:0:29
nserver:      V2N0.NIC.TIENDA 2a01:8840:25:0:0:0:0:29 65.22.35.29
nserver:      V2N1.NIC.TIENDA 161.232.17.29 2a01:8840:fb:0:0:0:0:29
ds-rdata:     18877 8 2 8a24a050895db01a10aa65274b30e9dcf130a48499f4e24659488430893de7e1

whois:        whois.nic.tienda

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-01-16
changed:      2023-09-12
source:       IANA

    Registrars