Overview
- .tkmaxx is a brand top-level domain (gTLD) string proposed in ICANN's New gTLD Program.
- The string corresponds to the T.K. MAXX trademark owned by The TJX Companies, Inc.
- It is intended as a closed, brand-controlled namespace rather than a public or community TLD.
History
- Applicant: The TJX Companies, Inc.
- Proposed as part of ICANN's New gTLD Program (application revealed 13 June 2012).
- Registry operator listed in application materials: Neustar.
- Status (per source): Proposed (brand gTLD application).
Usage and Audience
- Intended registrant/use: exclusively The TJX Companies (single registrant model).
- Target audience: internal TJX use for T.K. MAXX brand assets, not the general public.
- Applicant background (from application):
- TJX described as a leading off-price retailer of apparel and home fashions.
- Cited metrics in the application: ranked 119 on the referenced Fortune 500 listing, nearly $22 billion in revenue in 2010, more than 2,800 stores across six countries, and over 160,000 employees worldwide.
Registration Rules
- The applicant stated the registry will be a standard (non-community) registry open only to TJX.
- TJX indicated no current plans for third-party registrations at the second level.
- The intention is to limit registration and use of .tkmaxx to only TJX as the single registrant; there will be no market for second-level registrations.
SEO and Brand Impact
- As a restricted brand gTLD reserved for TJX, .tkmaxx is positioned as a brand-controlled namespace tied directly to the T.K. MAXX trademark.
- Restricting registrations to the brand owner centralizes control over domain use for brand consistency and trademark alignment.
Operator
The TJX Companies, Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: TKMAXX
organisation: The TJX Companies, Inc.
address: 770 Cochituate Road
address: Framingham MA 01701
address: United States of America (the)
contact: administrative
name: Taylor Frank
organisation: FairWinds Partners, LLC
address: 1000 Potomac Street NW #350
address: Washington DC 20007
address: United States of America (the)
phone: 1.202.223.5232
fax-no: 1.202.223.9256
e-mail: tjxregistries@fairwindspartners.com
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
nserver: A.NIC.TKMAXX 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.TKMAXX 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.TKMAXX 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: NS1.DNS.NIC.TKMAXX 156.154.144.163 2610:a1:1071:0:0:0:0:a3
nserver: NS2.DNS.NIC.TKMAXX 156.154.145.163 2610:a1:1072:0:0:0:0:a3
nserver: NS3.DNS.NIC.TKMAXX 156.154.159.163 2610:a1:1073:0:0:0:0:a3
ds-rdata: 8737 8 2 96cae3dd0d803ddcd31cede1b63d600d645ca9eaf67e39660e00d521cb16fe8a
whois:
status: ACTIVE
remarks: Registration information: http://www.tjx.com
created: 2016-04-07
changed: 2024-05-11
source: IANA
