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    • .today

    Generic top-level domainsIDNDNSSEC

    Overview

    .today is a generic top-level domain (gTLD) intended for use by news sites, daily blogs, lifestyle brands and other sites focused on current or day-to-day content. The string was applied for under ICANN's New gTLD Program and positioned as a broadly appealing, generic namespace to increase consumer choice and options for online identity.

    History

    • Applicant / Manager: Donuts (Pearl Woods, LLC) is identified in application materials as the sole applicant and manager for .today. A registry field in an application template also lists Demand Media.
    • Contract: Donuts received a Registry Agreement signed by ICANN on September 23, 2013 after passing Initial Evaluation.
    • Delegation: .today was delegated to the DNS Root Zone on November 19, 2013.
    • Priority / Contention: The .today entry was listed with priority 572 under Donuts (Pearl Woods, LLC) in application materials.

    Usage and Audience

    • Target users: businesses, organizations and individuals who want to publish daily updates, blogs, news, journals of activity, or personal/lifestyle content.
    • Common use cases highlighted by the applicant: daily journals, blogs, business updates, family photo or event sharing, and other "today"-themed content.

    Registration Rules

    • Eligibility and openness:
      • Donuts stated an intent to encourage inclusiveness and open registration for .today, avoiding eligibility restrictions based on identity alone.
      • The registry indicated it will not grant exclusive rights to any entity for second-level names in this TLD and preferred broad access.
    • Protections and reserved names:
      • Donuts committed to an array of protections against abuse, including measures to address trademark concerns and reduce fraud and abusive registrations.
      • The applicant noted awareness of the U.S. television program TODAY and said it would work to reserve certain names that could interfere with that entity (examples given: "tv.today", "nbc.today").
    • Sunrise / startup:
      • The Sunrise Period for .today was announced to run from December 10, 2013 to February 7, 2014.

    SEO and Brand Impact

    • Brand positioning: The applicant framed .today as a useful, generic namespace that facilitates search, self-expression and information sharing, providing new opportunities for online identities.
    • Trust and safety claims: Donuts committed to operating the TLD with enhanced protections intended to reduce fraud and abuse compared with incumbent TLDs and to implement nearly two dozen rights and protection mechanisms described in its application materials.
    • Trademark considerations: The registry indicated a commitment to protect trademark rights via its protection mechanisms and selective reservation of names where appropriate.

    Notable Cases or Examples

    • Television program recognition: The applicant explicitly recognized the established TODAY television program in the United States and cited potential name reservations such as "tv.today" and "nbc.today" to avoid interference with that entity's rights.
    • Delegation milestone: Delegation to the Root Zone on November 19, 2013 marked completion of the successful application process for the string.

    Operator

    Binky Moon, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       TODAY

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.TODAY 2a01:8840:1e:0:0:0:0:35 65.22.28.35
nserver:      V0N1.NIC.TODAY 2a01:8840:1f:0:0:0:0:35 65.22.29.35
nserver:      V0N2.NIC.TODAY 2a01:8840:20:0:0:0:0:35 65.22.30.35
nserver:      V0N3.NIC.TODAY 161.232.14.35 2a01:8840:f8:0:0:0:0:35
nserver:      V2N0.NIC.TODAY 2a01:8840:21:0:0:0:0:35 65.22.31.35
nserver:      V2N1.NIC.TODAY 161.232.15.35 2a01:8840:f9:0:0:0:0:35
ds-rdata:     8164 8 2 92c5eaf94dd9dbc7d5254faf41cff9dfeae138c718773528dae6b717ef1b6fe0

whois:        whois.nic.today

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2013-11-13
changed:      2023-09-12
source:       IANA

    Registrars