Overview
- .toyota is a brand top-level domain (gTLD) created for Toyota Motor Corporation.
- Intended as a controlled Internet space for Toyota to communicate with customers, employees, affiliates and other stakeholders and to support branding, services and online presence.
History
- Applied for as part of ICANN's New gTLD Program (application revealed 13 June 2012).
- Delegated to the DNS Root Zone on 26 July 2015.
- Management/operation details in source material:
- The application and descriptive text identify Toyota Motor Corporation as the TLD manager and brand owner.
- ICANNWiki lists ARI Registry Services in association with the registry functions.
Usage and Audience
- Primary users and audience:
- Toyota Motor Corporation for promotional, navigational and corporate communications.
- Toyota customers, employees, affiliates and other stakeholders.
- Intended use cases:
- Centralized corporate and brand sites under a Toyota-controlled namespace.
- Distribution and exchange of information via websites, email, social networks and related online services.
Registration Rules
- Intended registration model and restrictions (as described in the application):
- Toyota initially intends to reserve all domain names within .toyota for its own use.
- The company may, after an initial period (the application notes not likely for at least three years post-delegation), license domain use to affiliates under contract.
- Any licensing would impose contractual limits on permitted uses and Toyota would enforce those terms through monitoring and rapid mitigation of abuse.
- Licenses could be revoked by Toyota at any time, for any reason.
SEO and Brand Impact
- Purpose described in the application emphasizes branding and customer interaction:
- The TLD is positioned as a supporting branding, technology and services platform for Toyota's business and mission.
- The registry indicated potential ancillary services related to registrations, including website hosting, SEO, marketing and consulting to support domain use and brand presence.
- The TLD is intended to consolidate Toyota's online identity and provide a controlled namespace for corporate communications and services.
Operator
TOYOTA MOTOR CORPORATION
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: TOYOTA
organisation: TOYOTA MOTOR CORPORATION
address: 1 Toyota-Cho
address: Toyota-shi Aichi 471-8571
address: Japan
contact: administrative
name: Chief Operating Officer
organisation: GMO BRAND SECURITY Inc.
address: Cerulean Tower 26-1 Sakuragaoka-cho
address: Shibuya-ku Tokyo 150-8512
address: Japan
phone: +81.357841069
fax-no: +81.334625040
e-mail: registry@brightsconsulting.com
contact: technical
name: Director
organisation: GMO Registry, Inc.
address: Cerulean Tower
address: 26-1 Sakuragaoka-cho
address: Shibuya-ku Tokyo 150-8512
address: Japan
phone: +81.354561601
fax-no: +81.337805239
e-mail: newgtld@gmoregistry.com
nserver: A.GMOREGISTRY.NET 2001:dcd:1:0:0:0:0:4 37.209.192.4
nserver: B.GMOREGISTRY.NET 2001:dcd:2:0:0:0:0:4 37.209.194.4
nserver: K.GMOREGISTRY.NET 37.209.196.4
nserver: L.GMOREGISTRY.NET 2001:dcd:4:0:0:0:0:4 37.209.198.4
ds-rdata: 1172 8 2 d29f5d4ba40bdfed42adbd4a710003739220b1d361d1a29e8e31f03bb067d738
whois: whois.nic.toyota
status: ACTIVE
remarks: Registration information: http://toyota.jp/
created: 2015-07-16
changed: 2023-06-20
source: IANA
