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    • .trade

    Generic top-level domainsIDNDNSSEC

    Overview

    • .trade is a generic top-level domain (gTLD) applied for in ICANN's New gTLD Program and intended for the online trade sector.
    • Applicant / Registry Operator: Famous Four Media (Elite Registry Limited).
    • Registry services provider listed: Neustar.
    • The string is positioned as a dedicated, secure namespace for businesses and stakeholders involved in trade and commerce online.

    History

    • .trade was applied for as part of ICANN's New gTLD Program by Famous Four Media (Elite Registry Limited).
    • A registry agreement with ICANN was signed on 23 January 2014.
    • .trade was delegated to the DNS Root Zone on 19 March 2014.
    • ICANN-related status entries identify the string as a delegated generic gTLD categorized under commerce.

    Usage and Audience

    • Target audience: businesses, organisations and individuals involved in international and online trade who want a sector-specific namespace.
    • Intended use: create a consolidated, recognizable space for trade-related enterprises to offer goods, services and information, and to help consumers find trustworthy trading resources.
    • Governance: the applicant proposed a Governance Council (GC) of key stakeholders to serve as an advisory body and allow stakeholder influence on gTLD governance and policies.

    Registration Rules

    • Allocation model: aside from certain start-up mechanisms, domain names were to be made available generally on a first-come, first-served basis.
    • Rights protection: a Trademark Claims service was to be offered for the first 90 days of general registration, using the Trademark Clearinghouse to provide notice to potential registrants of existing trademark rights.

    SEO and Brand Impact

    • The applicant framed .trade as a sector-specific namespace intended to promote consumer trust, increase consumer choice, and drive competition and innovation within the trade sector.
    • Positioning a brand on a dedicated trade gTLD can offer clearer sector association and a potentially more focused marketplace signal compared with generic or non-sector-specific TLDs.
    • The applicant emphasized security, sustainability and a specialized environment as factors to support credibility and stakeholder confidence.

    Operator

    Elite Registry Limited

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       TRADE

organisation: Elite Registry Limited
address:      2nd Floor, Leisure Island Business Centre, Ocean Village
address:      Gibraltar  GX11 1AA
address:      Gibraltar

contact:      administrative
name:         Edgar Charles Andrew Lavarello
organisation: Pricewaterhousecoopers Ltd.
address:      327 Main Street
address:      Gibraltar  GX11 1AA
address:      Gibraltar
phone:        +350 200 73520
e-mail:       edgar.c.lavarello@gi.pwc.com

contact:      technical
name:         IANA Contact
organisation: GoDaddy Registry
address:      100 S. Mill Ave, Suite 1600
address:      Tempe AZ 85281
address:      United States of America (the)
phone:        +1 480 505 8800
fax-no:       +1 480 624 2546
e-mail:       iana@registry.godaddy

nserver:      A.NIC.TRADE 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver:      B.NIC.TRADE 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver:      C.NIC.TRADE 2001:dcd:3:0:0:0:0:10 37.209.196.10
nserver:      NS1.DNS.NIC.TRADE 156.154.144.165 2610:a1:1071:0:0:0:0:a5
nserver:      NS2.DNS.NIC.TRADE 156.154.145.165 2610:a1:1072:0:0:0:0:a5
nserver:      NS3.DNS.NIC.TRADE 156.154.159.165 2610:a1:1073:0:0:0:0:a5
ds-rdata:     64969 8 2 a6a28c3e7e7027758c2a68a2d255ff07956cf8bc41ce1f8bf8eeaefd9280552b

whois:        whois.nic.trade

status:       ACTIVE
remarks:      Registration information: http://nic.trade

created:      2014-03-06
changed:      2024-05-11
source:       IANA

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