Generic top-level domainsDNSSEC
Overview
.travelers is a brand generic top-level domain (gTLD) applied for and operated by Travelers TLD, LLC as part of ICANN's New gTLD Program. The string is a brand TLD intended to represent The Travelers Companies (NYSE: TRV) and to provide a controlled digital presence for the company's insurance and related services.
History
- Applied for under ICANN's New gTLD Program (Reveal Day: 13 June 2012).
- Application by Travelers TLD, LLC succeeded; the TLD was delegated to the DNS Root Zone on 5 December 2015.
- Registry operator: Afilias.
- TLD subtype: brand; TLD status: Delegated.
Usage and Audience
- Intended primary operator/audience: The Travelers Companies and its business units, clients and business partners.
- Stated purposes from the applicant's submission:
- Create a connected digital presence and brand experience for clients and partners.
- Deliver product and service marketing/advertising.
- Facilitate secure interaction and communication with entities that have business relationships with Travelers.
- Improve business operations and simplify navigation to Travelers product and service information.
- Demonstrate leadership in protecting client privacy and confidential information online.
- Company overview details (from application):
- Second-largest writer of commercial U.S. property casualty insurance (based on 2010 direct written premium).
- Third-largest writer of U.S. personal insurance through independent agents.
- Serves millions of customers; represented in every U.S. state, Canada, Ireland and the U.K.; traded on the NYSE under the symbol "TRV".
- As of December 31, 2011: total assets ≈ $105 billion, shareholders' equity ≈ $24 billion, total revenue ≈ $25 billion; more than 30,000 employees; represented by ~13,000 independent agencies and brokerages.
Registration Rules
- .travelers is described as a restricted TLD (a brand TLD).
- The applicant stated an initial period of consumer marketing, technical research and monitoring; during that period the TLD would not be used to provide information or services to the public and could be used for internal testing and security research.
- Travelers reserves the right to continue internal use only, or to expand to an adequately secure public use if proven viable.
SEO and Brand Impact
- As a brand gTLD, .travelers is positioned primarily for brand control and trusted communications rather than broad public registration.
- The applicant emphasized using the TLD to enhance brand experience, protect client privacy and deliver secure communications—objectives that support brand positioning and trustworthiness online.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: TRAVELERS organisation: Travelers TLD, LLC address: One Tower Square address: Hartford CT 06183 address: United States of America (the) contact: administrative name: 2VP, Enterprise Web and Mobile organisation: Travelers TLD, LLC address: One Tower Square address: Hartford CT 06183 address: United States of America (the) phone: +1 860 277 5150 fax-no: +1 860 277 5147 e-mail: ngtld-travelers@cscglobal.com contact: technical name: Senior Director, DNS Infrastructure Group organisation: Afilias address: 300 Welsh Road address: Building 3, Suite 105 address: Horsham PA 19044 address: United States of America (the) phone: +1 215 706 5700 fax-no: +1 215 706 5701 e-mail: tld-tech-poc@afilias.info nserver: A0.NIC.TRAVELERS 2a01:8840:c2:0:0:0:0:9 65.22.200.9 nserver: A2.NIC.TRAVELERS 2a01:8840:c5:0:0:0:0:9 65.22.203.9 nserver: B0.NIC.TRAVELERS 2a01:8840:c3:0:0:0:0:9 65.22.201.9 nserver: C0.NIC.TRAVELERS 2a01:8840:c4:0:0:0:0:9 65.22.202.9 ds-rdata: 967 8 2 975d9fd3b056e286263f680f31106c7509ed466eae0aa08b3b045abae39945f6 whois: whois.nic.travelers status: ACTIVE remarks: Registration information: http://www.travelers.com created: 2015-11-25 changed: 2023-08-11 source: IANA