Generic top-level domainsDNSSEC
Overview
.travelersinsurance is a proposed brand generic top-level domain (gTLD) applied for by Travelers TLD, LLC in ICANN's New gTLD Program. The string is intended to represent the Travelers insurance brand and to provide a controlled, branded space for the company's digital presence, customer interactions, and business partners.
History
- Applied for as part of ICANN's New gTLD Program (Reveal Day: 13 June 2012).
- Applicant/operator: Travelers TLD, LLC (priority number listed as 1026 in the application metadata).
- TLD status in the source: Proposed; TLD subtype: brand; TLD type: gTLD.
- The application was issued a GAC Early Warning by the representative of Australia and GAC Chair Heather Dryden, citing concerns that exclusive access to a common generic string related to a broad market sector could negatively affect competition.
Usage and Audience
- Primary intended users: Travelers (the brand owner), its customers, business partners, and authorized agents or brokers.
- Proposed use cases listed by the applicant include:
- Creating a connected digital presence and brand experience for clients and partners.
- Delivering product and service marketing and advertising.
- Facilitating secure interaction and communication with individuals and entities with whom Travelers has a business relationship.
- Improving internal business operations and simplifying user navigation to Travelers information.
- Demonstrating leadership in protecting client privacy and confidential information online.
- The applicant indicated an initial phase of consumer marketing, technical research and market monitoring; during that period the TLD would not be used to provide public information or services, though the applicant reserved the right to internal testing and later public use if security and viability were proven.
Registration Rules
- Designation: The applicant describes .travelersinsurance as a restricted TLD.
- Intended access model: Exclusive/restricted access controlled by the brand owner or authorized parties, with initial use focused on internal testing and research. The applicant reserves the right to limit public registrations and to permit public use only if adequate security and controls are established.
SEO and Brand Impact
- Brand positioning: As a brand gTLD, .travelersinsurance is presented as a means to strengthen Travelers' online brand presence, improve navigation to official resources, and provide a secure, trusted channel for customer interactions.
- Trust and security: The applicant emphasizes protecting client privacy and providing secure communications as core goals for the TLD's design and use.
- Policy/competition concern: The GAC Early Warning notes that granting exclusive access to a string closely tied to a broad market sector ("insurance") could have unintended consequences and a negative impact on market competition; this is a policy consideration affecting perceived openness and competitive balance.
Notable Cases or Examples
- GAC Early Warning: The application received an Early Warning from the Governmental Advisory Committee (representative of Australia and GAC Chair Heather Dryden) regarding exclusivity and potential competitive impact.
- Applicant/company context (from the application):
- Described as the second-largest writer of commercial U.S. property casualty insurance and the third-largest writer of U.S. personal insurance through independent agents (based on 2010 direct written premium).
- Serves millions of customers; total assets of approximately $105 billion, shareholders' equity of $24 billion, and total revenue of $25 billion as of December 31, 2011.
- Component of the Dow Jones Industrial Average; traded on the NYSE under the symbol "TRV".
- More than 30,000 employees and representation in every U.S. state, Canada, Ireland and the U.K.; represented by approximately 13,000 independent agencies and brokerages in the U.S.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: TRAVELERSINSURANCE organisation: Travelers TLD, LLC address: One Tower Square address: Hartford CT 06183 address: United States of America (the) contact: administrative name: 2VP, Enterprise Web and Mobile organisation: Travelers TLD, LLC address: One Tower Square address: Hartford CT 06183 address: United States of America (the) phone: +1 860 277 5150 fax-no: +1 860 277 5147 e-mail: ngtld-travelers@cscglobal.com contact: technical name: Senior Director, DNS Infrastructure Group organisation: Afilias address: 300 Welsh Road address: Building 3, Suite 105 address: Horsham PA 19044 address: United States of America (the) phone: +1 215 706 5700 fax-no: +1 215 706 5701 e-mail: tld-tech-poc@afilias.info nserver: A0.NIC.TRAVELERSINSURANCE 2a01:8840:c2:0:0:0:0:17 65.22.200.17 nserver: A2.NIC.TRAVELERSINSURANCE 2a01:8840:c5:0:0:0:0:17 65.22.203.17 nserver: B0.NIC.TRAVELERSINSURANCE 2a01:8840:c3:0:0:0:0:17 65.22.201.17 nserver: C0.NIC.TRAVELERSINSURANCE 2a01:8840:c4:0:0:0:0:17 65.22.202.17 ds-rdata: 11389 8 2 1a8f262ddbe7316233e999f81ae452c17b3435c57bab9ceec4bae518f121e1f1 whois: whois.nic.travelersinsurance status: ACTIVE remarks: Registration information: http://www.travelers.com created: 2015-11-25 changed: 2023-08-11 source: IANA