.trust

Overview

• .trust is a generic top-level domain (gTLD) introduced through ICANN's New gTLD Program.
• Operated by NCC Group plc and its subsidiary NCC Group Domain Services (originally Artemis Internet), .trust is positioned as a security- and brand-protection-focused namespace.
• The registry provides verification tools and a dedicated Security Operations Center (SOC) to help registrants adhere to security best practices and comply with the .trust Technical Policy.

History

• The original applicant for .trust was Deutsche Post AG; those rights were sold to NCC Group plc.
• The .trust Registry Agreement was assigned to NCC Group’s subsidiary (Artemis Internet, renamed NCC Group Domain Services) on October 16, 2014.
• .trust was delegated to the DNS root zone on December 6, 2014.
• The .trust Technical Policy was published publicly and was presented around ICANN 51.

Usage and Audience

• The TLD is aimed at entities prioritizing brand protection and high security standards.
• Intended users include organizations that want to signal trustworthiness for online transactions and to leverage verification and monitoring services offered by the registry.
• The TLD is categorized under Commerce in gTLD classifications.

Registration Rules

• A Sunrise period opened for .trust on December 16, 2014 and ran until March 7, 2015 (concurrent with the ICANN-mandated name collision period).
• NCC Group operates an ICANN-accredited registrar (NCC Group Secure Registrar) to offer end-to-end domain services for .trust.
• Registrants are expected to comply with the publicly available .trust Technical Policy; the registry provides verification mechanisms and ongoing SOC monitoring to enforce security and compliance.

SEO and Brand Impact

• .trust is explicitly positioned as a high-assurance, security-focused TLD intended to support brand protection and convey trust for transactional websites.
• The registry emphasizes security controls, verification processes, and continuous monitoring as part of its brand proposition for registrants.

Notable Cases or Examples

• Deutsche Post AG was the original applicant and later transferred its rights to NCC Group plc.
• The registry agreement assignment to NCC Group’s subsidiary occurred on October 16, 2014, and delegation to the root zone took place on December 6, 2014.
• Artemis Internet (NCC Group subsidiary) had applied for .secure in the 2012 round but withdrew that .secure application on December 16, 2014.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       TRUST

organisation: Internet Naming Co.
address:      23 Lime Tree Bay, West Bay
address:      Grand Cayman KY1-1505
address:      Cayman Islands (the)

contact:      administrative
name:         Shayan Rostam
organisation: Internet Naming Co.
address:      23 Lime Tree Bay, West Bay
address:      Grand Cayman KY1-1505
address:      Cayman Islands (the)
phone:        +1.424.888.0690
e-mail:       partners@inaming.co

contact:      technical
name:         Francisco Obispo
organisation: Tucows.com, Co.
address:      96 Mowat Avenue
address:      Toronto ON M6K3M1
address:      Canada
phone:        +1 (416) 535-0123
e-mail:       trs-ops@tucows.com

nserver:      NS01.TRS-DNS.COM 2620:57:4001:0:0:0:0:1 64.96.1.1
nserver:      NS01.TRS-DNS.INFO 185.159.198.3 2620:10a:80ab:0:0:0:0:3
nserver:      NS01.TRS-DNS.NET 2620:57:4002:0:0:0:0:1 64.96.2.1
nserver:      NS01.TRS-DNS.ORG 185.159.197.3 2620:10a:80aa:0:0:0:0:3
ds-rdata:     33872 13 2 d324a81281464251e04686f4e75d2978b119496fe596012a89647ff6af0eefc3

whois:        whois.tucowsregistry.net

status:       ACTIVE
remarks:      Registration information: https://internetnaming.co

created:      2014-11-26
changed:      2025-09-08
source:       IANA