Overview
- .trv is a brand gTLD delegated under ICANN's New gTLD Program.
- It is associated with Travelers (the insurance company), its Umbrella trademark and the NYSE ticker "TRV."
- The TLD is intended for use by Travelers and for activities related to the company's insurance and financial services.
History
- Applicant/operator: Travelers TLD, LLC.
- Application reveal occurred on 13 June 2012 as part of the New gTLD Program.
- .trv was delegated to the DNS Root Zone on 11 December 2015.
- Classified as a brand gTLD and marked as delegated.
Usage and Audience
- Intended audience: Travelers (the company), its internal teams and potentially customers of Travelers' insurance and financial services.
- Applicant's stated distribution channels and audiences include independent insurance agents and brokers, enterprise and individual customers across the U.S. and international markets where Travelers operates.
- Intended initial uses (per the application):
- Consumer marketing and technical research.
- Monitoring market trends and consumer behavior.
- Internal consumer- and security-related testing of the TLD.
- After initial research and testing, Travelers reserves the right either to continue internal use or to expand to a secured public use if proven viable.
Registration Rules
- The applicant described .trv as a restricted TLD.
- Travelers indicated the TLD would initially be reserved for internal purposes and testing; specific eligibility, registration periods, pricing and character rules were not provided in the source.
SEO and Brand Impact
- .trv is a branded namespace owned by a major insurance company and was proposed to support Travelers' marketing, technical testing and secure delivery of insurance/financial services online.
- As a brand gTLD tied to Travelers' recognized trademark and corporate identity, its primary role is brand-protection, marketing and controlled service delivery rather than general-purpose domain registrations.
Operator
Travelers TLD, LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: TRV
organisation: Travelers TLD, LLC
address: One Tower Square
address: Hartford CT 06183
address: United States of America (the)
contact: administrative
name: 2VP, Enterprise Web and Mobile
organisation: Travelers TLD, LLC
address: One Tower Square
address: Hartford CT 06183
address: United States of America (the)
phone: +1 860 277 5150
fax-no: +1 860 277 5147
e-mail: ngtld-travelers@cscglobal.com
contact: technical
name: Senior Director, DNS Infrastructure Group
organisation: Afilias
address: 300 Welsh Road
address: Building 3, Suite 105
address: Horsham PA 19044
address: United States of America (the)
phone: +1 215 706 5700
fax-no: +1 215 706 5701
e-mail: tld-tech-poc@afilias.info
nserver: A0.NIC.TRV 2a01:8840:c2:0:0:0:0:25 65.22.200.25
nserver: A2.NIC.TRV 2a01:8840:c5:0:0:0:0:25 65.22.203.25
nserver: B0.NIC.TRV 2a01:8840:c3:0:0:0:0:25 65.22.201.25
nserver: C0.NIC.TRV 2a01:8840:c4:0:0:0:0:25 65.22.202.25
ds-rdata: 48547 8 2 f525871ee63ffed32856ba0c67f5115d5b011a437b67250e357df2bdcf1ea31c
whois: whois.nic.trv
status: ACTIVE
remarks: Registration information: http://www.travelers.com
created: 2015-11-25
changed: 2023-08-11
source: IANA
