Overview
- .tui is a delegated gTLD that was applied for by TUI AG as a Brand TLD and classified by ICANN as a GeoTLD.
- The string was intended to serve TUI AG’s online brand promotion and customer service needs.
History
- The .tui string was submitted in ICANN's New gTLD Program (Reveal Day noted 13 June 2012).
- ICANN's Geographic Names Panel treated the string as a Geographic TLD, referencing a province in Burkina Faso.
- Because of that geographic ruling, the application failed Initial Evaluation and subsequently requested and passed an Extended Evaluation.
- A Registry Agreement between ICANN and TUI AG was signed on 3 July 2014.
- .tui was delegated to the DNS root zone on 27 September 2014.
Usage and Audience
- Applicant: TUI AG, a major European travel group (applicant materials note millions of customers and a global presence).
- Intended use: TUI AG envisaged being the sole registrant in the .tui namespace so domain names would be used only for purposes authorized by TUI.
- Primary audience: customers and stakeholders of TUI AG and its travel-related businesses; the namespace is intended for brand promotion and customer service.
Registration Rules
- The applicant's stated model is a closed/controlled registry with TUI AG as the sole registrant of domain names within the TLD.
- A draft Domain Name Registration and Use Policy was provided by the applicant describing restricted, brand-controlled usage.
- As a GeoTLD, the string was subject to ICANN's geographic name evaluation criteria (including requirements related to government support for geographic names).
SEO and Brand Impact
- .tui was applied for and deployed as a brand TLD to centralize TUI AG's online brand presence and customer-facing services.
- Operating .tui as a closed, single-registrant namespace supports brand control and consistent use of branded domains.
Notable Cases or Examples
- The application triggered ICANN's geographic-name process because the string matched a province in Burkina Faso; this led to the initial evaluation failure and the need for Extended Evaluation before delegation.
- TUI AG's application explicitly states the company expects to be the sole registrant to ensure domains are used only for authorized TUI purposes.
Operator
TUI AG
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: TUI
organisation: TUI AG
address: Karl-Wiechert-Allee 4
address: Lower Saxony
address: Hannover 30625
address: Germany
contact: administrative
name: Senior Manager, Trademarks, Patents
organisation: TUI AG
address: Karl-Wiechert-Allee 4
address: Lower Saxony
address: Hannover 30625
address: Germany
phone: +49.5115661111
fax-no: +49.5115661097
e-mail: domain@tui.com
contact: technical
name: CTO
organisation: CentralNic
address: Saddlers House, 4th Floor
address: 44 Gutter Lane
address: London EC2V 6BR
address: United Kingdom of Great Britain and Northern Ireland (the)
phone: +44 20 33 88 0600
fax-no: +44 20 33 88 0601
e-mail: tld.ops@centralnic.com
nserver: A.NIC.TUI 194.169.218.103 2001:67c:13cc:0:0:0:1:103
nserver: B.NIC.TUI 185.24.64.103 2a04:2b00:13cc:0:0:0:1:103
nserver: C.NIC.TUI 212.18.248.103 2a04:2b00:13ee:0:0:0:0:103
nserver: D.NIC.TUI 212.18.249.103 2a04:2b00:13ff:0:0:0:0:103
ds-rdata: 35342 8 2 60bac1e816660ea6cc89bbe453c4cac50ee7fbc9bbac3ca6f8eebfb1a24af721
ds-rdata: 23341 8 2 6e0f7acb53334cd152a11d99f274fc3bb7da5aeb5ee1d08b74490ce25e116642
whois: whois.nic.tui
status: ACTIVE
remarks: Registration information: http://www.tuiregistry.com
created: 2014-09-18
changed: 2024-05-28
source: IANA
