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    5. .tushu

    Search For .tushu Domain

    Type
    Generic top-level domain
    Registry
    Amazon Registry
    Operator
    Amazon Registry Services, Inc.
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Supported

    About .tushu domain

    .tushu is a brand gTLD operated by Amazon Registry Services, Inc., delegated through ICANN's 2012 New gTLD Program and implemented on November 12, 2015. As a dotBrand TLD, it is exclusively controlled by Amazon and is not available for public registration through commercial registrars. The registry is governed by an internal Domain Management Policy maintained by Amazon's Intellectual Property group, which defines eligibility, naming conventions, acceptable use, and dispute resolution. All domains registered under .tushu remain the property of Amazon at all times.

    Who can register .tushu domain

    .tushu is a closed brand TLD — registration is restricted entirely to Amazon and its internal business operations. Third parties, including individuals, organizations, and institutions, are explicitly prohibited from registering or being assigned .tushu domain names. There is no public registration path, no accredited registrar channel, and no eligibility criteria that outside parties can meet. Only Amazon itself can provision domains within this registry, in alignment with its own business goals.

    How to register .tushu domain

    .tushu is not available through commercial registrars and cannot be registered by the public. Domain names under this extension are allocated solely by Amazon's Intellectual Property group according to an internal Domain Management Policy. Prospective .tushu domains go through a four-stage internal process: Eligibility Confirmation, Naming Convention Check, Acceptable Use Review, and Registration. The outcome of this process results in a domain licensed — not owned — by the operating unit within Amazon, with Amazon retaining full ownership of all registered names at all times.

    Typical uses of .tushu domain

    .tushu domains are used exclusively by Amazon for its own internal and external digital infrastructure. Because "tushu" translates to "books" in Mandarin Chinese, the extension is well positioned to support Amazon's book-related services and digital content offerings in Chinese-speaking markets. Rather than competing in the open domain marketplace, .tushu gives Amazon a controlled, branded namespace to build stable and secure online experiences, protect its intellectual property, and expand its technical architecture under a dedicated, recognizable identifier.

    Tips for registering .tushu domain

    • All .tushu domains remain the property of Amazon regardless of which internal team or service uses them — no licensee gains ownership rights over a registered name.
    • Amazon's Intellectual Property group reserves the right to revoke any .tushu domain license at any time if use violates the Domain Management Policy.
    • The Domain Management Policy is a living document and may be updated at any time to reflect Amazon's evolving business goals or ICANN consensus policies.
    • Domain names under .tushu must be between 3 and 63 characters, contain only letters, numbers, or hyphens, and must not start or end with a hyphen.
    • Strings matching ICANN-reserved character sequences, protected country names, or geographical terms cannot be registered under this extension.

    Frequently asked questions about .tushu domain

    Who operates .tushu domain?The registry for .tushu domains is Amazon Registry, administered by Amazon Registry Services, Inc..
    Who can register a .tushu domain?

    .tushu is a closed brand TLD with no public registration pathway. Only Amazon can provision domains within this registry, and even then, those domains are licensed rather than owned by the internal teams using them. No external individual, business, or organization is eligible to register a .tushu domain under any circumstances.

    Can I transfer a .tushu domain between registrars?

    Because .tushu domains are not registered through accredited commercial registrars and are not available to the public, standard inter-registrar transfer processes do not apply. All domains in the registry are managed entirely within Amazon's internal systems under its Domain Management Policy. There is no transfer mechanism available to outside parties, and domains cannot be assigned or delegated to third-party organizations or individuals.

    Can Amazon revoke a .tushu domain once it has been registered?

    Yes. Amazon's Intellectual Property group explicitly reserves the right to revoke the license to use any .tushu domain name at any time if its use is found to violate the Domain Management Policy. Because all .tushu domains remain Amazon's property, revocation does not require an external dispute process — it is an internal administrative decision. This policy applies regardless of how long the domain has been in use or what service it supports.

    What dispute resolution policies apply to .tushu?

    Dispute resolution for .tushu is governed by Amazon's internal Domain Management Policy rather than a publicly accessible process like UDRP or URS, since the registry is closed to third-party registrants. Amazon's Intellectual Property group is responsible for developing, maintaining, and enforcing these policies. Because no public registrations are issued, the typical trademark-based dispute scenarios that apply to open gTLDs are not relevant to this extension.

    Are there content or acceptable use requirements for .tushu domains?

    Yes. All .tushu domain names are subject to an Acceptable Use Review as part of the internal registration process, and ongoing use must comply with Amazon's Domain Management Policy. Amazon retains the right to update acceptable use standards at any time to reflect its business goals or applicable ICANN consensus policies. Any use that falls outside these standards can result in the revocation of the domain license.