.tvs

Overview

• .tvs is a brand generic top-level domain (gTLD) associated with the TVS Group.
• The string was applied for under ICANN's New gTLD Program and is intended to represent the TVS corporate brand and its ecosystem online.
• Registry operator named in application materials: T V Sundram Iyengar & Sons Limited. The ICANNWiki entry also lists Afilias in the registry role.

History

• Reveal day for applied-for strings: 13 June 2012 (application phase).
• .tvs was delegated to the DNS Root Zone on 13 February 2016 under ICANN's New gTLD Program.
• Classified as a brand TLD and marked as delegated.

Usage and Audience

• Intended primary users (per the applicant):
  • TVS group companies and their employees
  • Suppliers, distributors and dealers
  • Service partners and other stakeholders
  • Loyal customers within the TVS ecosystem
• TVS Group overview provided in the application notes:
  • A 100-year-old Indian conglomerate primarily in the automotive sector
  • Operations include automotive dealerships, motorcycles and scooters, logistics and financial services
  • International presence in the USA, UK, GCC, Indonesia and China

Registration Rules

• The applicant described the gTLD as intended for internal use by the TVS Group and its stakeholders (companies, employees, suppliers, distributors, dealers, service partners and customers).
• The application frames .tvs as a branded namespace to provide identity and governance for TVS-related sites. (No public-open registration policy details are provided in the source material.)

SEO and Brand Impact

• Stated mission and expected brand benefits from the application:
  • Reinforce the TVS identity and brand in the online space
  • Provide a self-contained identity for TVS businesses and stakeholders
  • Strengthen professionalism and trust among business partners and customers
  • Create a uniquely branded web presence to enhance service levels to customers
• The application materials also note TVS's brand recognition (cited as among the most trusted Indian brands) as rationale for a dedicated branded TLD.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       TVS

organisation: T V SUNDRAM IYENGAR  & SONS PRIVATE LIMITED
address:      TVS Building, 7 B West Veli Street
address:      Madurai Tamil Nadu 625001
address:      India

contact:      administrative
name:         Benoit Levac, SVice President, Engineering
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue Washington 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.TVS 2a01:8840:c6:0:0:0:0:9 65.22.204.9
nserver:      A2.NIC.TVS 2a01:8840:c9:0:0:0:0:9 65.22.207.9
nserver:      B0.NIC.TVS 2a01:8840:c7:0:0:0:0:9 65.22.205.9
nserver:      C0.NIC.TVS 2a01:8840:c8:0:0:0:0:9 65.22.206.9
ds-rdata:     29161 8 2 a36cbb75c2c810d16fdd5562c334351bdd007f5aeb008537115586951ac39240

whois:        whois.nic.tvs

status:       ACTIVE
remarks:      Registration information: http://www.tvs.in

created:      2016-02-05
changed:      2024-09-05
source:       IANA