.ubank

Overview

• .ubank is a brand gTLD applied for under ICANN's New gTLD Program.
• The applicant is National Australia Bank Limited (NAB); the string is intended to serve NAB's UBank division.
• The purpose described by the applicant is to provide an authoritative, secure Internet space closely controlled by NAB for promotion, communication and transactional services under the UBank brand.

History

• The .ubank string was applied for during ICANN's New gTLD Program (Reveal Day: 13 June 2012).
• Applicant: National Australia Bank Limited (NAB).
• Registry listed in the source: Verisign.
• TLD status in the source: Proposed.
• Background on the brand: UBank was established in 2008 as a branchless online banking division of NAB.

Usage and Audience

• Intended primary users are NAB/UBank for branding, customer communication, product and service pages, and secure online banking interactions.
• NAB anticipates using the space to promote UBank services and may create personalised domain names on behalf of customers to provide secure, trusted experiences.
• Target audience: UBank customers and online banking consumers seeking authenticated UBank services.

Registration Rules

• The applicant describes .ubank as a restricted/controlled gTLD: domain registrations will be closely controlled by National Australia Bank Ltd.
• Projected registration volume (as provided by the applicant): up to about 50 registrations in the first year and around 100 as services and marketing expand.
• NAB commits to comply with operational, technical and policy requirements, including obligations under the continued operations instrument (Specification 8 of the Registry Agreement).

SEO and Brand Impact

• The applicant positions .ubank as a way to increase consumer trust and brand authenticity online by offering an authoritative, secure domain space under direct brand control.
• The controlled namespace is intended to reduce phishing and fraudulent impersonation risks and to signal authenticity to customers interacting with UBank services.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       UBANK

organisation: National Australia Bank Limited
address:      Level 9
address:      700 Bourke Street
address:      Docklands VIC 3008
address:      Australia

contact:      administrative
name:         Manager, Technical Services – Digital & Online Channel Service
organisation: National Australia Bank Limited
address:      Level 9
address:      700 Bourke Street
address:      Docklands VIC 3008
address:      Australia
phone:        +61 477 385 759
fax-no:       n/a
e-mail:       ngtld-ubank@cscinfo.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.UBANK 2a01:8840:6e:0:0:0:0:70 65.22.112.70
nserver:      A2.NIC.UBANK 2a01:8840:71:0:0:0:0:70 65.22.115.70
nserver:      B0.NIC.UBANK 2a01:8840:6f:0:0:0:0:70 65.22.113.70
nserver:      C0.NIC.UBANK 2a01:8840:70:0:0:0:0:70 65.22.114.70
ds-rdata:     54160 8 2 7ec37b9eec2fd88753a21503f50e7a96f59e706ef760d8143773b0d6b1b16e4c

whois:        whois.nic.ubank

status:       ACTIVE
remarks:      Registration information: http://www.ubank.com.au/

created:      2016-08-04
changed:      2023-08-11
source:       IANA