.ubs

Overview

• .ubs is a brand gTLD (generic top-level domain) created for UBS AG.
• Intended as an authoritative, restricted Internet namespace to promote UBS brand identity, authenticity, and trusted communications with consumers and clients.
• UBS is an abbreviation of Union Bank of Switzerland; the company traces origins back to 1862 and was formed in its modern form by merger in 1998.

History

• .ubs was applied for under ICANN's New gTLD Program and the application succeeded.
• The string was delegated to the DNS Root Zone on 11 July 2015.
• Registry services are indicated as provided by Verisign, and UBS AG is the manager/registry operator for the TLD.
• The application was publicly revealed during the New gTLD program process (reveal day noted 13 June 2012 in application materials).

Usage and Audience

• Primary users: UBS AG and its affiliates.
• Purpose: provide an authoritative space for UBS to present information, services, and resources, and to support brand development.
• Typical uses described in the application include product- and service-related second- or third-level domain names to deliver services and marketing to clients and consumers.
• Audience: retail and institutional banking clients, wealth-management clients and other stakeholders of UBS worldwide.

Registration Rules

• .ubs is described as a restricted registry: UBS AG controls creation and delegation of names in the TLD.
• Eligibility is restricted to entities/uses approved by UBS (intended for UBS and its affiliates as stated in the application).
• The applicant projected a small, controlled rollout: about 15 domain names in the first year, growing to roughly 50 over a few years as services and campaigns expand.
• UBS committed to comply with operational, technical and policy requirements, including continued-operations instrument obligations referenced in its Registry Agreement (Specification 8).

SEO and Brand Impact

• The .ubs gTLD is positioned primarily as a brand and trust mechanism: the registry statement emphasizes promoting trust, convenience and utility for users.
• As a restricted, brand-controlled space, .ubs is intended to signal brand authenticity and help UBS manage its online presence and customer-facing services.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       UBS

organisation: UBS AG
address:      Bahnhofstrasse 45
address:      Zurich CH-8098
address:      Switzerland

contact:      administrative
name:         Legal Counsel ⁄ Executive Director
organisation: UBS AG
address:      Bahnhofstrasse 45
address:      Zurich CH-8098
address:      Switzerland
phone:        +44 20 7568 7648
fax-no:       +44 20 7568 7648
e-mail:       ngtld-ubs@cscinfo.com

contact:      technical
name:         Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      A0.NIC.UBS 2a01:8840:6e:0:0:0:0:71 65.22.112.71
nserver:      A2.NIC.UBS 2a01:8840:71:0:0:0:0:71 65.22.115.71
nserver:      B0.NIC.UBS 2a01:8840:6f:0:0:0:0:71 65.22.113.71
nserver:      C0.NIC.UBS 2a01:8840:70:0:0:0:0:71 65.22.114.71
ds-rdata:     59500 8 2 7c8d56d7ecd2a44500d7463258c99b2acb49ebc2bbabb7aeb3a658f2d21581ab

whois:        whois.nic.ubs

status:       ACTIVE
remarks:      Registration information: 

created:      2015-06-11
changed:      2023-08-11
source:       IANA