.uno

Overview

• .uno is a generic top-level domain (gTLD) created through ICANN's New gTLD Program.
• The string uno means "one" in both Spanish and Italian; the TLD was positioned as an intuitive alternative to .com and a cultural marker for Spanish- and Italian-speaking audiences.
• Registrations are open to everyone, though marketing and positioning are targeted at Hispanic and Italian communities.

History

• Applied for as part of ICANN's New gTLD Program (Reveal Day referenced 13 June 2012).
• Registry operator: Dot Latin LLC (applicant and registry named in application materials).
• Registry Agreement with ICANN was signed on September 11, 2013 after passing Initial Evaluation.
• .uno was delegated to the DNS Root Zone on November 30, 2013, completing delegation.

Usage and Audience

• Primary audience targeted in the application and marketing: Hispanic and Italian communities, cultural organizations, and businesses seeking to reach Spanish- or Italian-speaking consumers.
• Use cases described by the applicant include consumer-facing local and e-commerce sites marketed in Spanish or Italian (example labels provided by the applicant: casasenventa.uno and caseinvendita.uno).
• While targeted marketing is toward those communities, registrations are open to any registrant.

Registration Rules

• Eligibility: registrations are open to everyone (not restricted to Hispanic or Italian registrants).
• Sunrise period: Dot Latin LLC announced a Sunrise period beginning December 9, 2013 and running 60 days through February 6, 2014.
• Contention resolution: the registry partnered with Sedo to run auctions where more than one applicant sought the same label.

SEO and Brand Impact

• The applicant positioned .uno as a short, memorable alternative to .com with cultural recognition in Spanish and Italian markets to help businesses signal their target audience.
• The TLD was intended to foster name recognition and competition in name space, helping registrants market to bilingual or culture-specific consumers.

Notable Cases or Examples

• Example domain labels cited in the application: casasenventa.uno (Spanish example) and caseinvendita.uno (Italian example).
• Key milestones: Registry Agreement signed 2013-09-11; delegation to the Root Zone 2013-11-30; Sunrise period 2013-12-09 to 2014-02-06; Sedo partnership for auctioning contested names.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       UNO

organisation: Radix Technologies Inc.
address:      Services Cayman Limited, P.O. Box 10008, Willow House, Cricket Square, Grand Cayman
address:      KY1-1001
address:      Cayman Islands (the)

contact:      administrative
name:         Director
organisation: Radix Technologies Inc.
address:      Services Cayman Limited, P.O. Box 10008, Willow House, Cricket Square, Grand Cayman
address:      KY1-1001
address:      Cayman Islands (the)
phone:        +971 44487934
e-mail:       admin@radix.email

contact:      technical
name:         CTO
organisation: CentralNic
address:      Saddlers House, 4th Floor
address:      44 Gutter Lane
address:      London EC2V 6BR
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44 20 33 88 0600
fax-no:       +44 20 33 88 0601
e-mail:       tld.ops@centralnic.com

nserver:      A.NIC.UNO 194.169.218.21 2001:67c:13cc:0:0:0:1:21
nserver:      B.NIC.UNO 185.24.64.21 2a04:2b00:13cc:0:0:0:1:21
nserver:      C.NIC.UNO 212.18.248.21 2a04:2b00:13ee:0:0:0:0:21
nserver:      D.NIC.UNO 212.18.249.21 2a04:2b00:13ff:0:0:0:0:21
ds-rdata:     35737 8 2 0dfccfc8e90286393539413d9f228fd96f7b08b8f15143020c07e32e3d254936
ds-rdata:     7286 8 2 d85eed6e94d62f2d9c4d8ff199a5cb355ad0e3b56bf845264aa9f38bfc6450b5

whois:        whois.nic.uno

status:       ACTIVE
remarks:      Registration information: https://radix.website/

created:      2013-11-13
changed:      2024-03-20
source:       IANA