Overview
- .uol is a brand generic top-level domain (gTLD) applied for and operated by UOL (Universo Online).
- The extension was proposed to contain and present UOL's universe of digital content and services under a single, branded namespace.
History
- .uol was applied for under ICANN's New gTLD Program by UOL.
- UOL received a Registry Agreement with ICANN on 1 May 2014 after passing Initial Evaluation.
- The .uol string was delegated into the DNS Root Zone on 16 August 2014.
Usage and Audience
- Intended users: UOL itself and its ecosystem of services, partners and content channels.
- Purpose: unify UOL's content and services (news, TV UOL, partner channels, and various internet services) under a single extension to reinforce branding and provide a cohesive navigation experience.
- UOL background (from the application): founded in 1996, positioned as a leading Portuguese-language content portal in Brazil and Latin America with large monthly and daily audiences.
Registration Rules
- .uol is operated as a closed registry: only UOL may create and manage .uol domain names.
- Private individuals are not permitted to register .uol domains.
- The closed model is intended to increase security and guarantee content origin.
SEO and Brand Impact
- The gTLD was proposed to strengthen UOL's brand presence online by unifying services and making origin of content explicit.
- A closed, operator-controlled namespace is intended to reduce typosquatting, cybersquatting and phishing risks, thereby improving user trust in .uol-hosted sites.
- The operator planned to use .uol to create clear separations between services and partners (a "Chinese Wall"-style information barrier) to prevent confusion and conflicts of interest.
Notable Cases or Examples
- The application described using .uol to host UOL-owned channels, partner content, TV UOL offerings and service-specific domains, keeping each related to the UOL brand while isolating services for security and clarity.
Operator
UBN INTERNET LTDA.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: UOL
organisation: UBN INTERNET LTDA.
address: Av. Marcos Penteado Ulhoa Rodrigues, 700 - Parte
address: Santana de Parnaíba SP 06543-001
address: Brazil
contact: administrative
name: UOL Network Engineering
organisation: UBN Internet Ltda.
address: Av. Marcos Penteado Ulhoa Rodrigues, 700 - Parte
address: Santana de Parnaíba SP 06543-001
address: Brazil
phone: +55 11 3038 8627
e-mail: l-adm-dns@uolinc.com
contact: technical
name: NIC.br Registry Services - Tech Contact
organisation: NIC.br
address: Av. das Nações Unidas, 11541, 7. andar
address: São Paulo SP 04578-000
address: Brazil
phone: +55 11 5509 3505
e-mail: gtlds-tech@registro.br
nserver: A.DNS.BR 200.219.148.10 2001:12f8:6:0:0:0:0:10
nserver: B.DNS.BR 200.189.41.10 2001:12f8:8:0:0:0:0:10
nserver: C.DNS.BR 200.192.233.10 2001:12f8:a:0:0:0:0:10
nserver: D.DNS.BR 200.219.154.10 2001:12f8:4:0:0:0:0:10
nserver: E.DNS.BR 200.229.248.10 2001:12f8:2:0:0:0:0:10
nserver: F.DNS.BR 200.219.159.10 2001:12f8:c:0:0:0:0:10
ds-rdata: 50876 13 2 3bb27beb43a9097b691a4704dfe1b28089265799e77afd4a97ffba11796d87dc
whois:
status: ACTIVE
remarks: Registration information: https://nic.uol/
created: 2014-08-07
changed: 2025-08-14
source: IANA
