.ups

Overview

• .ups is a brand generic top-level domain (gTLD) proposed by UPS Market Driver, Inc., a wholly owned subsidiary of United Parcel Service (UPS).
• The string is intended to operate as a restricted, exclusively-controlled TLD for UPS and its affiliated entities.
• The registry listed in the application materials is Afilias; the TLD status in the source is "Proposed" under ICANN's New gTLD Program.

History

• .ups was applied for as part of ICANN's New gTLD Program. The application was revealed on 13 June 2012 (Reveal Day).
• Applicant: UPS Market Driver, Inc. (an affiliated company of United Parcel Service).
• Registry (as listed in application materials): Afilias.
• The applicant framed the gTLD as a brand-controlled namespace to support UPS's global package, logistics, and supply-chain services.

Usage and Audience

• Target users are UPS, its affiliated companies, and authorized partners operating under the UPS brand.
• Intended uses include corporate and service sites related to package delivery, logistics, supply-chain solutions, tracking, international trade management, and related technology services.
• The TLD is positioned to support customer-facing technology, security improvements, and brand-driven online services.

Registration Rules

• The applicant described .ups as a restricted, exclusively-controlled TLD; registrations would be controlled by UPS Market Driver / UPS and issued only to UPS-authorized entities.

SEO and Brand Impact

• The .ups gTLD is positioned primarily as a brand asset to reinforce UPS's reputation for reliability, service quality, and innovation.
• The applicant highlighted expectations that a brand TLD can improve customer processes, security and strengthen brand recognition online.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       UPS

organisation: UPS Market Driver, Inc.
address:      55 Glenlake Parkway
address:      Atlanta GA 30328
address:      United States of America (the)

contact:      administrative
name:         Attorney
organisation: UPS Market Driver, Inc.
address:      55 Glenlake Parkway
address:      Atlanta GA 30328
address:      United States of America (the)
phone:        +1.404.828.7121
fax-no:       +1.404.828.3116
e-mail:       ngtld-ups@cscglobal.com

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Afilias
address:      300 Welsh Road
address:      Building 3, Suite 105
address:      Horsham PA 19044
address:      United States of America (the)
phone:        +1 215.706.5700
fax-no:       +1 215.706.5701
e-mail:       tld-tech-poc@afilias.info

nserver:      A0.NIC.UPS 2a01:8840:ea:0:0:0:0:1 65.22.240.1
nserver:      A2.NIC.UPS 2a01:8840:ed:0:0:0:0:1 65.22.243.1
nserver:      B0.NIC.UPS 2a01:8840:eb:0:0:0:0:1 65.22.241.1
nserver:      C0.NIC.UPS 2a01:8840:ec:0:0:0:0:1 65.22.242.1
ds-rdata:     2002 8 2 28e49220a4b3bc519f2cd5800b8c96db682a9651eec3bb19ff98d670cbe4be36

whois:        whois.nic.ups

status:       ACTIVE
remarks:      Registration information: http://www.ups.com

created:      2016-04-14
changed:      2023-08-11
source:       IANA