About .vana domain
.vana is a brand gTLD proposed under ICANN's New gTLD Program. The applicant is Lifestyle Domain Holdings, Inc., and the designated registry operator is Verisign. As a brand TLD, it is intended to function as a Specification 9 exempt system, meaning it will be a closed registry for the exclusive use of the brand owner and its affiliates. The proposal is centered on providing a secure and authentic online namespace for the registry's family of lifestyle brands.
Who can register .vana domain
Registration for .vana domains is restricted. Only Scripps Networks Interactive, Inc. (SNI) and its verified affiliates are eligible to register domains. This is a closed brand TLD, so domains are not available for public registration. Eligibility is based on being part of the SNI corporate family or having an official partnership or affiliation that grants permission to use the brand namespace.
How to register .vana domain
As a closed brand TLD operating under Specification 9, .vana domains are not allocated through commercial registrars or a public registration process. Domain names are allocated internally by the registry operator, Verisign, based on the policies and needs of Scripps Networks Interactive, Inc. Requests for domains are managed through the brand owner's internal delegation system. The outcome is the creation of subdomains used exclusively for the brand's authenticated online content and services.
Typical uses of .vana domain
The .vana extension is used exclusively by Scripps Networks Interactive, Inc. and its affiliated brands to host authentic, high-quality content related to lifestyle topics. It serves as a trusted namespace for their family of brands, which focus on travel, design, food, home improvement, and entertainment. Users choose .vana to ensure they are accessing genuine programming, information, and e-commerce experiences directly from the trusted source, differentiating it from open TLDs where anyone can register.
Tips for registering .vana domain
- As a Specification 9 brand TLD, all domains are registered and managed directly by the registry operator for the exclusive use of the brand owner.
- WHOIS privacy and protection policies are determined and audited annually by the registry to align with the brand's standards for user safety and confidentiality.
- The TLD is designed to strengthen brand consistency by enabling the creation of numerous, precisely targeted subdomains that are not available under traditional TLDs.
Frequently asked questions about .vana domain
How much does it cost to register and renew a .vana domain?
As of today, .vana domains start from $2,070.19/yr on NameBeta, with prices ranging up to $3,999.99/yr across 9 registrars. See the registrar comparison table on this page for live prices.Which registrars support .vana domains?
NameBeta tracks 9 registrars that support .vana domain registration, with the cheapest option at $2,070.19/yr. Full list on this page.Who operates .vana domain?
The registry for .vana domains is D3 Registry, administered by D3 Registry LLC.
Who can register a .vana domain?
Only Scripps Networks Interactive, Inc. (SNI) and its officially affiliated entities can register a .vana domain. This is a closed brand TLD, meaning there is no public registration or sale of domains. Eligibility is verified internally by the brand owner, and domains are allocated for use within their corporate ecosystem to maintain the authenticity and security of the namespace.
Can I transfer a .vana domain between registrars?
Inter-registrar transfers are not applicable for .vana domains, as they are not sold through commercial registrars. All domains are managed internally by the registry operator on behalf of the brand owner. Any reassignment of a domain within the brand's organization would follow internal administrative procedures rather than standard transfer protocols.
What dispute policies apply to .vana domains?
As a Specification 9 exempt brand TLD, the standard UDRP and URS policies do not apply because the registry does not allow third-party registrations. Any internal disputes regarding domain allocation or use would be governed by the brand owner's internal corporate policies and agreements, not by ICANN's standard trademark dispute mechanisms.
Can I purchase a premium .vana domain name?
No, premium domain names are not available for purchase in the .vana namespace. All domains are allocated for the internal use of Scripps Networks Interactive, Inc. and its affiliates. There is no secondary market or public auction for these domains, as the entire TLD is a closed, brand-restricted space.
What is the purpose of the Specification 9 exemption for .vana?
The Specification 9 exemption allows .vana to operate as a closed registry, meaning the registry operator does not have to offer domains to the general public or through accredited registrars. This exemption is designed for brand TLDs where the sole purpose is to serve the brand owner's needs, ensuring all content under the TLD is authentic and directly controlled by the brand.
