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    • .vana

    Generic top-level domainsDNSSEC

    Overview

    .vana is a proposed brand generic top-level domain (gTLD) submitted through ICANN's New gTLD Program. The string is intended to be a branded TLD for Scripps Networks Interactive (SNI) and was applied for by Lifestyle Domain Holdings, Inc. The ICANNWiki entry lists the registry/back-end as Verisign and marks the TLD status as Proposed.

    History

    • Applied for in ICANN's New gTLD Program; Reveal Day reference: 13 June 2012.
    • Applicant / manager listed as Lifestyle Domain Holdings, Inc. (priority 858 on the ICANNWiki entry).
    • Registry/back-end listed as Verisign on the ICANNWiki entry.
    • Status in the ICANNWiki record: Proposed (brand gTLD).

    Usage and Audience

    • The applicant describes .vana as a lifestyle-focused TLD designed to deliver high-quality programming and content.
    • Target topics and audiences include:
      • Travel
      • Design and home improvement
      • Entertainment and edutainment
      • Food and restaurants
      • Home life, entertaining, and self-help
    • The stated goal is to provide authentic, trusted lifestyle content and personalized online experiences associated with SNI's family of brands.

    Registration Rules

    • The applicant states that .vana intends to function as a Specification 9 exempt system (i.e., a brand TLD with controlled registrations, per the applicant's description).
    • The applicant commits to providing privacy protection similar to that used on SNI's family of brand .com sites and to annually review and audit these policies to safeguard user safety, security, and confidentiality.
    • Further operational or eligibility details (allowed characters, exact registration restrictions, and registration periods) are not specified in the provided ICANNWiki excerpt.

    SEO and Brand Impact

    • The application emphasizes brand trust and authenticity: .vana is promoted as a means to give users confidence that content under the TLD is affiliated with SNI's well-known lifestyle brands.
    • The applicant claims .vana will enhance brand consistency by enabling targeted subdomains that more closely match content to the TLD, improving the nexus between domain namespace and content.
    • The applicant positions .vana as a way to strengthen recognition of the 'vana' brand as a source of high-quality lifestyle entertainment, information, products, and services.

    Operator

    D3 Registry LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       VANA

organisation: D3 Registry LLC
address:      304 S Jones Blvd, Unit 3679
address:      Las Vegas NV 89107
address:      United States of America (the)

contact:      administrative
name:         President
organisation: D3 Registry LLC
address:      304 S Jones Blvd, Unit 3679
address:      Las Vegas NV 89107
address:      United States of America (the)
phone:        +1.424.888.0690
e-mail:       registry@d3.email

contact:      technical
name:         Francisco Obispo, Chief Technology Officer
organisation: Tucows.com, Co.
address:      96 Mowat Avenue
address:      Toronto Ontario M6K3M1
address:      Canada
phone:        +1 (416) 535-0123
e-mail:       trs-ops@tucows.com

nserver:      NS01.TRS-DNS.COM 2620:57:4001:0:0:0:0:1 64.96.1.1
nserver:      NS01.TRS-DNS.INFO 185.159.198.3 2620:10a:80ab:0:0:0:0:3
nserver:      NS01.TRS-DNS.NET 2620:57:4002:0:0:0:0:1 64.96.2.1
nserver:      NS01.TRS-DNS.ORG 185.159.197.3 2620:10a:80aa:0:0:0:0:3
ds-rdata:     54748 13 2 0b9756a259636eb994a12d49a21d3b6be0ad2e5ccb3462478284f6b27a02290b

whois:        whois.tucowsregistry.net

status:       ACTIVE
remarks:      Registration information: https://nic.vana

created:      2015-09-24
changed:      2025-09-08
source:       IANA

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