Overview
- .vanguard is a brand top-level domain (gTLD) proposed under ICANN's New gTLD Program by The Vanguard Group, Inc.
- Intended to serve as a restricted, brand-controlled namespace providing authoritative online presence for Vanguard's services, communications, and marketing.
History
- Applied for as part of ICANN's new gTLD program (Reveal Day referenced 13 June 2012).
- TLD status listed as "Proposed" in source material.
- Registry noted in the application metadata as Qinetics.
Usage and Audience
- Primary operator/owner: The Vanguard Group, Inc., a global investment management company founded in 1975 and headquartered in Valley Forge, Pennsylvania.
- Intended audience: Vanguard customers, investors, and the company's marketing and communications channels.
- Use cases described by the applicant:
- Controlled second- and third-level domains for marketing campaigns and new product launches.
- Online communication and customer service channels.
- Brand protection and assurance of authenticity for internet users.
Registration Rules
- Planned operation as a restricted registry: Vanguard would create and control domain spaces rather than allowing open public registrations.
- The applicant envisions creating second- and third-level domains under .vanguard for internal and consumer-facing purposes.
SEO and Brand Impact
- The applicant positions .vanguard as an "authoritative internet space" to promote brand identity and authenticity.
- Expected benefits highlighted by the applicant:
- Increased consumer confidence and convenience.
- Enhanced brand protection and reduction of online brand abuse.
- Clear signaling of authenticity to internet users engaging with Vanguard services and campaigns.
Operator
The Vanguard Group, Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: VANGUARD
organisation: The Vanguard Group, Inc.
address: 100 Vanguard Boulevard
address: Malvern PA 19355
address: United States of America (the)
contact: administrative
name: Manager
organisation: The Vanguard Group, Inc.
address: 100 Vanguard Boulevard
address: Malvern PA 19355
address: United States of America (the)
phone: +1 610 669 1000
fax-no: +1 610 503 5737
e-mail: ngtld-vanguard@cscinfo.com
contact: technical
name: Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: A0.NIC.VANGUARD 2a01:8840:6e:0:0:0:0:72 65.22.112.72
nserver: A2.NIC.VANGUARD 2a01:8840:71:0:0:0:0:72 65.22.115.72
nserver: B0.NIC.VANGUARD 2a01:8840:6f:0:0:0:0:72 65.22.113.72
nserver: C0.NIC.VANGUARD 2a01:8840:70:0:0:0:0:72 65.22.114.72
ds-rdata: 28675 8 2 de83f2879537f8479c81335da97c8d0b923767b78b5fb56544889d3a7006efb2
whois: whois.nic.vanguard
status: ACTIVE
remarks: Registration information: http://vanguard.com
created: 2016-08-18
changed: 2023-08-11
source: IANA
