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    • .vet

    Generic top-level domainsIDNDNSSEC

    Overview

    .vet is a generic top-level domain (gTLD) introduced through ICANN's New gTLD Program. The string references veterinary care (veterinarians, clinics, products and education) and broader meanings such as experienced persons or military veterans, making it applicable to a variety of uses.

    History

    • Applicant and early operator:
      • The .vet application was submitted by Donuts (applied-for via Wild Dale, LLC / Covered TLD entities).
    • Contract and delegation:
      • A Registry Agreement for .vet was signed on 6 March 2014.
      • .vet was delegated to the DNS Root Zone on 31 May 2014.
    • Ownership transfer:
      • Ownership of the TLD was later transferred from Donuts (and related Covered TLD entities) to Rightside (United TLD Holdco, Ltd.).
      • The application and portfolio movements involved transfers among subsidiary entities and portfolio reassignments.

    Usage and Audience

    .vet is positioned for a range of registrants and audiences, including:

    • Veterinary professionals and clinics (veterinary surgeons, physicians, animal care providers)
    • Veterinary education and research institutions
    • Providers of veterinary products, supplies and services
    • Veterinary science publications and periodicals
    • Individuals or organizations using "vet" as shorthand for experienced persons or veterans

    The registry described the string as versatile and attractive to a broad and diverse group of registrants rather than being limited to a single narrow audience.

    Registration Rules

    • Access model:
      • The applicant advocated an open, inclusive registration policy rather than restrictive eligibility rules.
      • No entity or group would have exclusive rights to register second-level names in .vet.
    • Protections and abuse prevention:
      • The operator committed to an array of protections against abuse, including mechanisms addressing trademark concerns and other rights protections.
      • The registry emphasized operating the TLD to minimize fraud and abuse and to aim for fewer incidents than in incumbent TLDs.
    • Administrative status:
      • The registry proceeded through ICANN processes, signed a Registry Agreement, and completed delegation to the root.

    SEO and Brand Impact

    • Safety and trust:
      • The applicant promoted .vet as a space with enhanced protections designed to raise user safety and reduce fraud and abuse compared with some existing TLDs.
      • The application referenced adoption of nearly two dozen new rights and protection mechanisms to improve consumer protection and intellectual property safeguards.
    • Branding:
      • As a descriptive, industry-relevant string, .vet offers clear topical relevance for veterinary-related brands and services, supporting targeted branding and trust for those audiences.

    Notable Cases or Examples

    • Key milestones:
      • Registry Agreement signed: 6 March 2014.
      • Delegation to the DNS root: 31 May 2014.
    • Portfolio and ownership movements:
      • The .vet application was part of a broader set of Donuts/Covered TLD filings; ownership of this string was later assigned to Rightside (United TLD Holdco, Ltd.).

    Operator

    Dog Beach, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       VET

organisation: Dog Beach, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.VET 2a01:8840:22:0:0:0:0:49 65.22.32.49
nserver:      V0N1.NIC.VET 2a01:8840:23:0:0:0:0:49 65.22.33.49
nserver:      V0N2.NIC.VET 2a01:8840:24:0:0:0:0:49 65.22.34.49
nserver:      V0N3.NIC.VET 161.232.16.49 2a01:8840:fa:0:0:0:0:49
nserver:      V2N0.NIC.VET 2a01:8840:25:0:0:0:0:49 65.22.35.49
nserver:      V2N1.NIC.VET 161.232.17.49 2a01:8840:fb:0:0:0:0:49
ds-rdata:     19864 8 2 2b1b3ab9f4fdd837fc9f9c7875fa916b6a22c3ef5c0c04d5d3235e42828cf6a8

whois:        whois.nic.vet

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-05-22
changed:      2023-09-12
source:       IANA

    Registrars