.video

Overview

• .video is a generic top-level domain (gTLD) intended for recorded, transmitted, or reproduced motion graphics and related content.
• The name targets producers, bloggers, videographers, podcasters and broadcasters seeking a video-focused namespace and brand recall.

History

• Delegated to the DNS Root Zone on 25 December 2014.
• A private auction in September 2014 left Donuts (Lone Tigers, LLC) as the sole applicant; Donuts became the registry manager according to ICANNWiki.
• Official introduction / general availability date: 6 May 2015.
• Some sources (Wikipedia infobox) list Rightside Registry as the registry and provide enom.com as a related site.

Usage and Audience

• Target audience: video creators, producers, broadcasters, vloggers, podcasters and other creators or businesses centered on motion-picture or video content.
• Use cases include showcasing video portfolios, streaming services, and brand sites focused on video.

Registration Rules

• Restrictions: None indicated (no special eligibility restrictions reported).
• Structure: Direct second-level registrations are allowed.
• Dispute policy: UDRP (Uniform Domain-Name Dispute-Resolution Policy) and the Charter Eligibility Dispute Resolution Procedure (CEDRP) apply.

SEO and Brand Impact

• The .video gTLD is positioned as a descriptive, industry-specific namespace that can improve immediate recognition and branding for video-focused sites.
• Its intent is to create instant recall value for video-related businesses and creators.

Notable Cases or Examples

• Multiple applicants originally sought the string, including Donuts, Top Level Domain Holdings, Uniregistry (Frank Schilling) and Amazon.
• Amazon's application triggered a GAC Early Warning from Australia citing concerns about exclusive access to a generic string.
• Donuts acquired the string after a private auction in September 2014; the winning bid was not publicly disclosed.
• Early Access (priority pre-registration) ran April 29 – May 6, 2015, with general availability beginning May 6, 2015.

% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       VIDEO

organisation: Dog Beach, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.VIDEO 2a01:8840:1a:0:0:0:0:40 65.22.24.40
nserver:      V0N1.NIC.VIDEO 2a01:8840:1b:0:0:0:0:40 65.22.25.40
nserver:      V0N2.NIC.VIDEO 2a01:8840:1c:0:0:0:0:40 65.22.26.40
nserver:      V0N3.NIC.VIDEO 161.232.12.40 2a01:8840:f6:0:0:0:0:40
nserver:      V2N0.NIC.VIDEO 2a01:8840:1d:0:0:0:0:40 65.22.27.40
nserver:      V2N1.NIC.VIDEO 161.232.13.40 2a01:8840:f7:0:0:0:0:40
ds-rdata:     42529 8 2 4cafbfedab7097a3727581bcc76ff8eb10b0c144b96f77cf48d7814e21d8d3a7

whois:        whois.nic.video

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2014-12-17
changed:      2023-09-12
source:       IANA