Overview
- .visa is a proposed brand generic top-level domain (gTLD) applied for by Visa International Service Association under ICANN's New gTLD Program.
- Intended as an authoritative, brand-controlled Internet space for Visa-related information, services, products and secure payment access.
History
- Applied for as part of ICANN's New gTLD Program (Reveal Day referenced as 13 June 2012).
- Applicant/manager: Visa International Service Association (a wholly-owned subsidiary of Visa Inc.).
- Registry listed in the application materials as Verisign.
- Status in the source: Proposed (brand gTLD).
- The applicant's submission describes Visa's global payments business and trademarks registered in over 180 countries to support the brand-based use of the TLD.
Usage and Audience
- Primary intended users:
- Visa entities and affiliates for corporate communication and service access.
- End users seeking authoritative Visa information and payment services.
- Marketing and product-related uses tied to Visa's services and campaigns.
- Use cases described in the application:
- Communication channels for Visa services and customer interactions.
- Marketing domains and product/service-specific names.
- Access points to secure payment gateways.
Registration Rules
- The .visa gTLD is described as restricted in nature; initial registrations are expected to be limited and primarily for Visa-controlled uses.
- Eligibility and registration policies would be controlled by Visa International; any future opening of registrations beyond Visa entities would be subject to eligibility requirements and the registry's registration policy.
- The applicant commits to compliance with operational, technical and policy requirements, including obligations under the continued operations instrument (Specification 8 of the Registry Agreement).
- Internationalized Domain Names (IDNs) at the second level are not intended initially; Visa may consider IDNs later as the gTLD evolves.
- Geographic names are not expected to be used at second level initially; any later use would follow the registration policy and proposed protections for geographic names.
SEO and Brand Impact
- The applicant frames .visa as a means to increase consumer trust by providing an authoritative, brand-controlled namespace that can reduce risks such as phishing and fraud.
- As a brand gTLD managed by Visa, .visa is positioned to signal authenticity and reinforce brand trust for payment and service-related webpages.
- Visa highlights its global trademark footprint and brand recognition to support the credibility and intended trust benefits of the gTLD.
Operator
Visa Worldwide Pte. Limited
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: VISA
organisation: Visa Worldwide Pte. Limited
address: 71 ROBINSON ROAD Unit #09-01
address: 068895
address: Singapore
contact: administrative
name: Domain Name Specialist
organisation: Visa Worldwide Pte. Limited
address: 71 ROBINSON ROAD Unit #09-01
address: 068895
address: Singapore
phone: +65 6437 5800
fax-no: +1 650 554 3980
e-mail: ngtld-visa@cscinfo.com
contact: technical
name: Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: V0N0.NIC.VISA 2a01:8840:6a:0:0:0:0:20 65.22.108.20
nserver: V0N1.NIC.VISA 2a01:8840:6b:0:0:0:0:20 65.22.109.20
nserver: V0N2.NIC.VISA 2a01:8840:6c:0:0:0:0:20 65.22.110.20
nserver: V0N3.NIC.VISA 161.232.32.20 2a01:8840:108:0:0:0:0:20
nserver: V2N0.NIC.VISA 2a01:8840:6d:0:0:0:0:20 65.22.111.20
nserver: V2N1.NIC.VISA 161.232.33.20 2a01:8840:109:0:0:0:0:20
ds-rdata: 61366 8 2 94d6f007f7a3cd81d061701497a7e54f801a495e219370723bab6f2707b68d6e
whois: whois.nic.visa
status: ACTIVE
remarks: Registration information: http://visa.com
created: 2016-06-30
changed: 2024-11-15
source: IANA
