Overview
- .viva is a brand gTLD applied for under ICANN's New gTLD Program by Saudi Telecom Company (STC).
- The string is intended to represent and promote the VIVA brand and provide an official, secure digital hub for VIVA services and products.
History
- Applicant: Saudi Telecom Company (STC).
- Application revealed on 13 June 2012 as part of the New gTLD Program.
- The .viva gTLD passed application review and was delegated to the DNS Root Zone on August 29, 2015.
- ICANN categorizes the string as a delegated brand gTLD.
Usage and Audience
- Primary use: to promote awareness of VIVA’s services and products and to serve as an official digital presence for the brand.
- Intended audience: VIVA customers worldwide, STC affiliates, and consumers seeking official VIVA services and information.
- The application emphasizes global reach tied to STC’s operations across multiple markets.
Registration Rules
- Initial registration policy: all domain name registrations in the TLD will be registered to and maintained by the Registry Operator for its own and its affiliates' exclusive use during the first three years following delegation.
- STC indicated the possibility of expanding the client base after the initial restriction period (not less than three years from delegation), and that the Eligibility Policy could be amended to be less restrictive.
- No additional technical details (allowed characters, minimum/maximum registration periods, or price/registrar lists) are provided in the source.
SEO and Brand Impact
- Purpose-built to protect STC and VIVA trademarks by providing an official, controlled namespace for brand communications.
- The application frames the TLD as a way to foster consumer trust by creating a secure and technically stable zone under direct brand control.
- Use of a brand gTLD like .viva is presented as a tool for strengthening brand identity, authenticity, and consumer confidence in VIVA-related services.
Operator
Saudi Telecom Company
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: VIVA
organisation: Saudi Telecom Company
address: 8214 Al Imam Saud Ibn Abdul Aziz Branch Road
address: Al Mursalat
address: PO Box 87912
address: Riyadh 11652
address: Saudi Arabia
contact: administrative
name: Head of Registry Services
organisation: CentralNic
address: Saddlers House, 4th Floor
address: 44 Gutter Lane
address: London EC2V 6BR
address: United Kingdom of Great Britain and Northern Ireland (the)
phone: +44.2033880600
fax-no: +44.2033880601
e-mail: stc.admin@centralnic.com
contact: technical
name: CTO
organisation: CentralNic
address: Saddlers House, 4th Floor
address: 44 Gutter Lane
address: London EC2V 6BR
address: United Kingdom of Great Britain and Northern Ireland (the)
phone: +44 20 33 88 0600
fax-no: +44 20 33 88 0601
e-mail: tld.ops@centralnic.com
nserver: A.NIC.VIVA 194.169.218.28 2001:67c:13cc:0:0:0:1:28
nserver: B.NIC.VIVA 185.24.64.28 2a04:2b00:13cc:0:0:0:1:28
nserver: C.NIC.VIVA 212.18.248.28 2a04:2b00:13ee:0:0:0:0:28
nserver: D.NIC.VIVA 212.18.249.28 2a04:2b00:13ff:0:0:0:0:28
ds-rdata: 12386 8 2 cfae0771825b368beb345f67a1a08a64415af41076486890eb62c79a32113f71
ds-rdata: 49345 8 2 85418da0ff0d9ccc1e1eaac43b88dab60fa42e51af3341b9e61d31ee23916875
whois: whois.nic.viva
status: ACTIVE
remarks: Registration information: http://www.stc.com.sa
created: 2015-08-20
changed: 2024-05-30
source: IANA
