Generic top-level domainsIDNDNSSEC
Overview
.voting is an active generic top-level domain (gTLD) introduced through ICANN's New gTLD Program. The string is intended as a trustworthy, self-explanatory namespace dedicated to online voting, polls, surveys and discussion forums.
History
- Applicant/Manager: Valuetainment (listed as Valuetainment Corp./Valuetainment AG, Switzerland).
- Registry back-end: TLD-Box (TLD-BOX Registrydienstleistungen GmbH).
- ICANN milestones:
- Application revealed in the New gTLD program (Reveal Day: 13 June 2012).
- Registry Agreement signed: 13 November 2013.
- Delegated to the DNS Root Zone: 29 January 2014.
Usage and Audience
- Intended users:
- Organizations and individuals conducting polls, surveys or hosting forums.
- Media outlets, commercial services, community groups and political or civic projects that solicit opinions.
- Target markets and languages:
- Registry indicated attractiveness to Europe, Russian-speaking countries, the United States and Australia.
- Registry supports IDN registrations in Latin and Cyrillic second-level labels and planned support resources in German, English, French, Spanish, Italian, Polish, Czech, Hungarian and Russian.
- Related services:
- The applicant operates "Votingtool" (a polling/survey product). At the time of the application text, Votingtool was reported in use by more than 30,000 customers.
Registration Rules
- Purpose and content restrictions:
- The .voting namespace is intended exclusively for surveys, polls or forums; other content or services are not allowed except domains run by the registry itself.
- Data protection and disclosure requirements:
- Websites that collect personal data must provide provider information and a clear privacy policy explaining how collected information will be used.
- Operators may run forums without disclosing their identity only if they comply with registry rules and do not collect or retain user data beyond unavoidable technical information and legal requirements.
- Registry-enforced rules (high-level):
- No requests for financial information (e.g., credit card numbers) on .voting domains, except for sites operated by the registry.
- If personal data are requested, the site must disclose who is collecting the data and explain its use.
- Anonymous operators must not request personal data.
- Abuse handling:
- The registry committed to publish clear content restrictions, provide a reporting mechanism for abuse and escalate actionable reports under its Anti-Abuse Policy.
- IDNs and character sets:
- IDN registrations are allowed in Latin and Cyrillic character sets at the second level.
SEO and Brand Impact
- Positioning:
- The registry positions .voting as a trustworthy, high-reputation namespace that signals to users that a site is intended for soliciting opinions (polls, surveys, forums).
- Expected user trust benefits described by the applicant:
- Easier discovery of polls and forums, a safer browsing experience, and reduced risk of deception or abusive behaviour due to registry policies and transparency requirements.
Notable Cases or Examples
- Votingtool integration:
- The applicant planned to offer registrants the "advanced" version of Votingtool for free and a paid "premium" version.
- Integration flow described: registrant creates a Votingtool account, verifies email, downloads a token file placed on the .voting site, then requests verification to link the domain to the Votingtool service. Once verified, the SDK and service are unlocked for that registrant.
- Operators and providers:
- Manager: Valuetainment (Switzerland).
- Back-end registry provider: TLD-Box.
Operator
Whois
% IANA WHOIS server % for more information on IANA, visit http://www.iana.org % This query returned 1 object domain: VOTING organisation: Valuetainment Corp. address: Wigaertlistrasse 7 address: Taegerwilen CH-8274 address: Switzerland contact: administrative name: Chief Executive Officer organisation: Valuetainment Corp. address: Wigaertlistrasse 7 address: Taegerwilen CH-8274 address: Switzerland phone: +41 71 6772020 fax-no: +41 71 6772022 e-mail: dh@nic.voting contact: technical name: IANA Contact organisation: GoDaddy Registry address: 100 S. Mill Ave, Suite 1600 address: Tempe AZ 85281 address: United States of America (the) phone: +1 480 505 8800 fax-no: +1 480 624 2546 e-mail: iana@registry.godaddy nserver: A.NIC.VOTING 2001:dcd:1:0:0:0:0:10 37.209.192.10 nserver: B.NIC.VOTING 2001:dcd:2:0:0:0:0:10 37.209.194.10 nserver: C.NIC.VOTING 2001:dcd:3:0:0:0:0:10 37.209.196.10 nserver: X.NIC.VOTING 156.154.172.82 2610:a1:1074:0:0:0:1:82 nserver: Y.NIC.VOTING 156.154.173.82 2610:a1:1075:0:0:0:1:82 nserver: Z.NIC.VOTING 156.154.174.82 2610:a1:1076:0:0:0:1:82 ds-rdata: 20254 8 2 8c2fea117f4531a3dbd045f935e0e412a8bc7546104bc003d5fc4357aa9aeba4 whois: whois.nic.voting status: ACTIVE remarks: Registration information: http://www.nic.voting created: 2014-01-16 changed: 2024-05-11 source: IANA