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    5. .walmart

    Search For .walmart Domain

    Type
    Generic top-level domain
    Registry
    Wal-Mart Stores
    Operator
    Wal-Mart Stores, Inc.
    Launched
    Registration term
    1–10 years
    DNSSEC
    Supported
    IDN
    Not supported

    About .walmart domain

    The .walmart domain is a brand gTLD (generic Top-Level Domain) operated by Verisign on behalf of the applicant, Wal-Mart Stores, Inc. It was proposed under ICANN's New gTLD Program with application priority number 1386. The extension was planned specifically as a .BRAND TLD, intended to create a secure and intuitive namespace exclusively for the company's use. Its core purpose as a domain product is to consolidate the applicant's online identity and intellectual property activities under a single, trusted hierarchy.

    Who can register .walmart domain

    Registration and use of domain names within the .walmart gTLD is strictly restricted. Initially, it is limited to Walmart (Wal-Mart Stores, Inc.) itself and its qualified subsidiaries and affiliates. The TLD is not open for public registration. There is no process for independent entities or individuals to register a .walmart domain, as it is a closed brand extension.

    How to register .walmart domain

    .walmart is a closed brand TLD allocated only to the registry operator. Domain names are not issued through commercial registrars via a public checkout process. Instead, the registry operator, Wal-Mart Stores, Inc., internally manages the allocation of all second-level domains within the namespace for its own use and for its qualified subsidiaries and affiliates. The delegation process is governed by the registry's internal policies and the specifications of its ICANN registry agreement.

    Typical uses of .walmart domain

    This TLD is exclusively used by Walmart and its affiliated entities to protect and consolidate its online presence. It serves as a secure channel for the company's products, services, and corporate information, helping to distinguish official communications. The extension supports Walmart's global eCommerce strategy by providing a trusted, hierarchical namespace for its digital properties. It is chosen over alternatives to reinforce brand identity, enhance security, and create a unified platform for its intellectual property and online activities.

    Tips for registering .walmart domain

    • Domain registrations are not available to the public; the namespace is operated as a closed registry for the brand owner's exclusive use.
    • The registry is intended to be exempt from certain ICANN Code of Conduct compliance requirements due to its limited distribution model.
    • The TLD's operation is governed by Specification 9 of the ICANN Registry Agreement, which outlines the restrictions for brand TLDs.

    Frequently asked questions about .walmart domain

    Who operates .walmart domain?The registry for .walmart domains is Wal-Mart Stores, administered by Wal-Mart Stores, Inc..
    Who can register a .walmart domain?

    Registration is not possible for the general public. Only Wal-Mart Stores, Inc. (the registry operator) and its verified subsidiaries and affiliates are permitted to hold domains within the .walmart namespace. This is a core characteristic of a closed brand TLD, designed to be an exclusive digital asset for the corporation. There is no public application or verification process for external parties.

    Can I transfer a .walmart domain between registrars?

    As a closed brand TLD, .walmart domains are not available for public registration and therefore cannot be transferred between commercial registrars by third parties. Any transfers of domain names within the namespace would be internal administrative actions managed by the registry operator between its own approved entities. The standard inter-registrar transfer policy (IRTP) does not apply to this non-consumer namespace.

    Can I purchase a premium .walmart domain name?

    No, premium domain names are not sold to the public. The entire .walmart namespace is operated as a private asset for the brand owner. There is no marketplace or pricing tier for .walmart domains, as all allocations are determined internally by Walmart for its own operational needs. The concept of "premium" domains does not apply in this closed registry context.

    What dispute policies apply to the .walmart TLD?

    Standard public dispute policies like the Uniform Domain-Name Dispute-Resolution Policy (UDRP) are largely irrelevant, as the registry does not allow third-party registrations. Any internal disputes regarding domain allocation would be resolved by the registry operator's own governance policies. The TLD's application indicated its purpose is to protect Walmart's online identity and intellectual property, preempting external conflicts.

    Does the .walmart registry have special content requirements?

    As a brand TLD, all content under .walmart domains is controlled by the registry operator and its affiliates. The registry sets its own internal content policies to align with its brand standards and business objectives. There are no ICANN-mandated content requirements for closed brand TLDs beyond the registry's commitment to operate the TLD in a secure and stable manner.