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    • .wanggou

    Generic top-level domainsIDNDNSSEC

    Overview

    • .wanggou is a delegated generic top-level domain (gTLD).
    • The string "wanggou" means "Internet Shopping" in Mandarin Chinese.
    • The registry entry lists Neustar as the registry provider; the gTLD was applied for and is controlled by Amazon.

    History

    • Amazon applied for .WANGGOU under ICANN's New gTLD Program (application revealed 13 June 2012).
    • The .WANGGOU gTLD was delegated to the DNS Root Zone on 15 December 2015.
    • ICANNWiki records the TLD status as Delegated and categorizes it under Culture new gTLDs.

    Usage and Audience

    • Amazon described the intended use as a dedicated platform for stable and secure online communication and interaction, aligned with Amazon's business goals.
    • The name targets e-commerce/online shopping audiences ("Internet Shopping" meaning in Mandarin).
    • Amazon positions the gTLD as a brand-controlled namespace to support its services and protect intellectual property.

    Registration Rules

    • Amazon intended that registration and use be governed by a Domain Management Policy maintained by Amazon's Intellectual Property group.
    • Key policies and rules described in the application include:
      • All .WANGGOU domains would remain the property of Amazon; domains may not be delegated or assigned to third-party organizations, institutions, or individuals.
      • Registration is to follow four steps: Eligibility Confirmation, Naming Convention Check, Acceptable Use Review, and Registration.
      • Domain name syntax rules:
        • Length: minimum 3 characters, maximum 63 characters.
        • Characters allowed: letters (a–z), numbers (0–9), and hyphens; start and end characters must be alphanumeric (no leading or trailing hyphen).
        • No hyphen allowed in the 3rd and 4th positions (to prevent "tagged" domains).
        • Names must not match ICANN-reserved strings or protected country names/geographical terms.
      • Internationalized Domain Names (IDN) may be supported at the second level.
      • Amazon reserves the right to revoke a license to use a .WANGGOU domain if use violates the Domain Management Policy.
      • Registration records for .WANGGOU domains would be kept accurate and up to date.

    SEO and Brand Impact

    • Amazon framed .WANGGOU as a brand-controlled namespace to:
      • Provide additional technical and operational control over the domain platform.
      • Protect Amazon's intellectual property rights within the namespace.
      • Offer a platform for innovation and a stable foundation for online interaction tied to Amazon's services.
    • Because Amazon retains ownership and control of all .WANGGOU domains, the TLD is positioned as a tightly managed, brand-trusted space rather than a broadly open public namespace.

    Notable Cases or Examples

    • The primary and controlling applicant and operator is Amazon; the gTLD was delegated for Amazon's use and business objectives.
    • Delegation date to the root zone: 15 December 2015.

    Operator

    Amazon Registry Services, Inc.

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       WANGGOU

organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)

contact:      administrative
name:         Program Manager, Registry
organisation: Amazon Registry Services, Inc.
address:      410 Terry Avenue North
address:      Seattle WA 98109
address:      United States of America (the)
phone:        +1 206 646 5990
fax-no:       +1 206 946 7702
e-mail:       arsi-rzm@amazon.com

contact:      technical
name:         TLD Registry Services Technical
organisation: Nominet
address:      Minerva House
address:      Edmund Halley Road
address:      Oxford Science Park
address:      Oxford OX4 4DQ
address:      United Kingdom of Great Britain and Northern Ireland (the)
phone:        +44.1865332211
e-mail:       registrytechnical@nominet.uk

nserver:      DNS1.NIC.WANGGOU 213.248.218.86 2a01:618:402:0:0:0:0:86
nserver:      DNS2.NIC.WANGGOU 103.49.82.86 2401:fd80:402:0:0:0:0:86
nserver:      DNS3.NIC.WANGGOU 213.248.222.86 2a01:618:406:0:0:0:0:86
nserver:      DNS4.NIC.WANGGOU 2401:fd80:406:0:0:0:0:86 43.230.50.86
nserver:      DNSA.NIC.WANGGOU 156.154.100.3 2001:502:ad09:0:0:0:0:3
nserver:      DNSB.NIC.WANGGOU 156.154.101.3 2001:502:2eda:0:0:0:0:3
nserver:      DNSC.NIC.WANGGOU 156.154.102.3 2610:a1:1009:0:0:0:0:3
nserver:      DNSD.NIC.WANGGOU 156.154.103.3 2610:a1:1010:0:0:0:0:3
ds-rdata:     3407 8 2 ac4cb98b121b9214b4432a123bce7930f5152bf7a496eebd7602731ab44615e3

whois:        

status:       ACTIVE
remarks:      Registration information: http://www.nic.wanggou

created:      2015-11-12
changed:      2025-02-14
source:       IANA