Overview
- .wedding is an open generic top-level domain (gTLD) created through ICANN's New gTLD Program.
- Intended for the wedding industry: couples' personal sites, registries, photo/video services, vendors and brands.
- The string was delegated to the DNS Root Zone on 15 October 2014 and is associated with Top Level Domain Holdings Ltd. (TLDH) as the registry applicant/operator.
History
- Proposed as part of ICANN's New gTLD Program.
- Registry Agreement with ICANN was signed on 24 April 2014 after passing initial evaluation.
- Delegated to the Root Zone on 15 October 2014, completing the successful application for the string.
- Multiple applicants competed for the string, including Top Level Domain Holdings Ltd. (TLDH), Wedding TLD LLC and Donuts (Wild Madison, LLC).
- TLDH announced it won the rights to .wedding in a private auction (Applicant Auction) on 25 February 2014; the sale price was undisclosed but reported to be over USD $2.2 million.
- Both TLDH and Donuts submitted Public Interest Commitments (PICs) as part of their applications.
- .wedding is one of many gTLDs filed by TLDH (reported as one of 68 TLDs the company filed for).
Usage and Audience
- Primary audiences:
- Couples seeking personalized wedding websites and email addresses.
- Wedding industry vendors and service providers (planners, photographers, videographers, venues, registries).
- Brands that want a clear, industry-specific domain to identify wedding-related offerings.
- Typical uses:
- Personal wedding sites and RSVP pages.
- Online registries and gift lists.
- Portfolios and service pages for wedding vendors.
- Marketing and campaign domains for wedding-related brands.
SEO and Brand Impact
- .wedding communicates the purpose of a site directly in the URL, making it an explicit and memorable domain choice for wedding-related content.
- The TLD can help with brand clarity and user recall by embedding the industry/intent in the domain name (e.g., vendorname.wedding or couple.wedding).
- No technical details about search-engine ranking effects are provided in the source material.
Notable Cases or Examples
- Private auction: TLDH announced winning the .wedding string in a private auction, with reports indicating the price exceeded USD $2.2 million.
- Multiple applicants: notable contenders included Wedding TLD LLC and Donuts (Wild Madison, LLC); PICs were filed by some applicants.
- TLDH activity: .wedding was part of a broader portfolio of gTLD applications by Top Level Domain Holdings Ltd., and the company announced financing arrangements related to auction participation.
Operator
Registry Services, LLC
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: WEDDING
organisation: Registry Services, LLC
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
contact: administrative
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480-505-8800
fax-no: +1 480-624-2546
e-mail: iana@registry.godaddy
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480-505-8800
fax-no: +1 480-624-2546
e-mail: iana@registry.godaddy
nserver: A.NIC.WEDDING 2001:dcd:1:0:0:0:0:10 37.209.192.10
nserver: B.NIC.WEDDING 2001:dcd:2:0:0:0:0:10 37.209.194.10
nserver: C.NIC.WEDDING 2001:dcd:3:0:0:0:0:10 37.209.196.10
nserver: X.NIC.WEDDING 156.154.172.82 2610:a1:1074:0:0:0:1:82
nserver: Y.NIC.WEDDING 156.154.173.82 2610:a1:1075:0:0:0:1:82
nserver: Z.NIC.WEDDING 156.154.174.82 2610:a1:1076:0:0:0:1:82
ds-rdata: 52771 8 2 4d92964ee9fd15bb3adb2d0d06c44b6e0ff864f19ad1ced67ab020a9921f5460
whois: whois.nic.wedding
status: ACTIVE
remarks: Registration information: http://nic.wedding/
created: 2014-07-10
changed: 2024-04-17
source: IANA
Registrars
