Overview
- .weir is a brand generic top-level domain (gTLD) created for the Weir Group.
- It was applied for under ICANN's New gTLD Program and intended as an authoritative, brand-specific namespace to represent Weir online.
History
- Applied as part of ICANN's New gTLD Program (application revealed during the program process).
- Delegated to the DNS Root Zone on 17 April 2015.
- Manager/owner identified as Weir Group IP Limited; registry/back-end operation is listed as Verisign in source material.
- Classified as a brand gTLD and shown with a delegated status after the application succeeded.
Usage and Audience
- Primary users: Weir Group, its affiliates, partners and authorized entities associated with the Weir brand.
- Purpose: provide information, services and resources tied to the Weir brand; support marketing, promotional activities and help ensure brand authenticity.
- Relevant industries: minerals (slurry handling and mining equipment), oil & gas (upstream and downstream capabilities), and power & industrial (valves, pumps, turbines and engineered services).
- Company background as stated in the application: Weir was established in 1871 and operates globally across numerous countries and facilities.
Registration Rules
- Operates as a restricted registry: Weir Group IP Limited controls creation and delegation of domain spaces within .weir.
- Intended registrants: Weir, its affiliates, partners and authorized parties associated with the brand.
- Second- and third-level domains are envisaged for marketing and promotional use under the controlled .weir namespace.
- No public/open-registration model described in the provided material; technical details such as registration periods or allowed character sets are not specified.
SEO and Brand Impact
- The stated mission of .weir is to increase trust and confidence by eliminating user confusion and assuring brand authenticity.
- The gTLD is positioned as an "authoritative internet space" for Weir to enhance perceived authenticity and reduce reputational risk from phishing or impersonation.
- The application emphasizes improved user trust and clearer brand signaling rather than any discussion of search-engine treatment specifics.
Notable Cases or Examples
- The applicant (Weir Group IP Limited) indicated separate applications for related strings (.spm and .warman) to complement the .weir gTLD and promote Weir's products and services.
Operator
Weir Group IP Limited
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: WEIR
organisation: Weir Group IP Limited
address: 1 West Regent Street
address: Glasgow G2 1RW
address: United Kingdom of Great Britain and Northern Ireland (the)
contact: administrative
name: Head of IT Service Delivery
organisation: Head of IT Service Delivery
address: 1 West Regent Street
address: Glasgow G2 1RW
address: United Kingdom of Great Britain and Northern Ireland (the)
phone: +44 141 637 7111
fax-no: +44 141 221 9789
e-mail: ngtld-weir@cscinfo.com
contact: technical
name: Howard Eland, Senior Director, DNS Infrastructure Group
organisation: Identity Digital Inc.
address: 10500 NE 8th Street, Suite 750
address: Bellevue WA 98004
address: United States of America (the)
phone: +1.425.298.2200
fax-no: +1.425.671.0020
e-mail: tldtech@identity.digital
nserver: A0.NIC.WEIR 2a01:8840:6e:0:0:0:0:75 65.22.112.75
nserver: A2.NIC.WEIR 2a01:8840:71:0:0:0:0:75 65.22.115.75
nserver: B0.NIC.WEIR 2a01:8840:6f:0:0:0:0:75 65.22.113.75
nserver: C0.NIC.WEIR 2a01:8840:70:0:0:0:0:75 65.22.114.75
ds-rdata: 7762 8 2 bfffb5b824d7cc802beb433840269cd57749aa46593c40b9967bfba4c376fc6f
whois: whois.nic.weir
status: ACTIVE
remarks: Registration information: http://weir.co.uk/
created: 2015-04-02
changed: 2023-08-11
source: IANA
