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    • .wine

    Generic top-level domainsIDNDNSSEC

    Overview

    .wine is a generic top-level domain (gTLD) representing the wine industry and related activities. It was delegated to the DNS Root Zone on 5 August 2015 and is managed by Donuts (June Station, LLC).

    History

    • Delegation: added to the Root Zone on 5 August 2015.
    • Registry operator: managed by Donuts.
    • Application and contention: Donuts (June Station, LLC) was the successful applicant; a private auction in November 2014 resolved the contention set with Donuts winning the rights.
    • Public Interest Commitment: Donuts submitted a PIC as part of its application.
    • Former applicants: Famous Four Media (dot Wine Limited) and Afilias were among other applicants.
    • dotVinum: Jean Guillon had been involved in a .wine/.vin project (dotVinum) that ended in February 2012.

    Usage and Audience

    • Target users include wine producers, wineries, retailers, sommeliers, wine media, events, and other wine-related businesses and communities.
    • Geographic indication concerns: European stakeholders, including a letter from European Commission VP Neelie Kroes, urged protections for geographic indicators (such as Champagne) and wine producers prior to delegation.
    • Cultural and regulatory objections: Saudi Arabia's Communications and Information Technology Commission filed an objection citing concerns the string could glamourise alcohol consumption.

    SEO and Brand Impact

    • Brand positioning: using .wine signals a direct association with wine-related goods and services, useful for niche branding and industry-specific marketing.
    • Trust and regulatory sensitivity: the objections and calls for protections around geographic indicators mean brands and registries may face scrutiny over use of protected names and regional specialties.

    Notable Cases or Examples

    • Donuts won a private auction for .wine in November 2014 and later became the delegated registry operator.
    • Saudi Arabia's CITC filed an objection to the string on grounds of glamorising alcohol consumption.
    • The European Commission (via a letter from VP Neelie Kroes) and other EU stakeholders pressed for geographic-indicator protections for wine producers during the application process.
    • Donuts submitted a Public Interest Commitment as part of its application.

    Operator

    Binky Moon, LLC

    Whois

    % IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object

domain:       WINE

organisation: Binky Moon, LLC
address:      c/o Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)

contact:      administrative
name:         Vice President, Engineering
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldadmin@identity.digital

contact:      technical
name:         Senior Director, DNS Infrastructure Group
organisation: Identity Digital Limited
address:      10500 NE 8th Street, Suite 750
address:      Bellevue WA 98004
address:      United States of America (the)
phone:        +1.425.298.2200
fax-no:       +1.425.671.0020
e-mail:       tldtech@identity.digital

nserver:      V0N0.NIC.WINE 2a01:8840:22:0:0:0:0:11 65.22.32.11
nserver:      V0N1.NIC.WINE 2a01:8840:23:0:0:0:0:11 65.22.33.11
nserver:      V0N2.NIC.WINE 2a01:8840:24:0:0:0:0:11 65.22.34.11
nserver:      V0N3.NIC.WINE 161.232.16.11 2a01:8840:fa:0:0:0:0:11
nserver:      V2N0.NIC.WINE 2a01:8840:25:0:0:0:0:11 65.22.35.11
nserver:      V2N1.NIC.WINE 161.232.17.11 2a01:8840:fb:0:0:0:0:11
ds-rdata:     4210 8 2 16016cd0c2432421b72d072422278999c3c2772353e3d5214d25be24b4d521cb

whois:        whois.nic.wine

status:       ACTIVE
remarks:      Registration information: https://www.identity.digital/

created:      2015-07-23
changed:      2023-09-13
source:       IANA

    Registrars