Overview
- .winners is a proposed generic top-level domain (gTLD) applied for in ICANN's New gTLD Program.
- Applicant: The TJX Companies, Inc.
- ICANNWiki lists Neustar as the registry backend provider, classifies the string as a Technology gTLD, and notes the status as Proposed.
- The string corresponds to the WINNERS trademark registered to TJX and is intended to be used for that brand.
History
- The application was submitted as part of ICANN's New gTLD Program (Reveal Day cited as 13 June 2012).
- Priority/application listing: 366 — The TJX Companies, Inc.
- Applicant materials state that TJX seeks to become the registry operator and would restrict use to the company.
Usage and Audience
- Intended audience: internal TJX corporate and brand operations, specifically the WINNERS brand.
- Applicant's declared use:
- The .winners registry will be a standard (not community-based) registry open only to TJX.
- TJX has no current plans for third parties to register second-level domain names in .winners.
- TJX intends to limit registration and use of the .winners gTLD to only TJX as the single registrant; there will be no market for second-level registrations.
- Applicant background noted in the application:
- TJX is described as an off-price retailer (Fortune 500 rank 119 at the time), with nearly $22 billion in 2010 revenues, ~2,800 stores in six countries, and ~160,000 employees worldwide.
Registration Rules
- Registry model: standard gTLD (explicitly not community-based).
- Eligibility/restrictions: registrations are intended to be limited to The TJX Companies as the single registrant; no third-party second-level registrations planned.
SEO and Brand Impact
- The applicant frames .winners as a branded TLD tied directly to the WINNERS trademark owned by TJX.
- TJX's stated exclusive control and single-registrant approach align the TLD closely with corporate branding and trademark protection, effectively reserving the namespace for the company's use.
Notable Cases or Examples
- The application explicitly ties the .winners string to TJX's WINNERS trademark; no implemented or publicly used .winners domains are listed in the provided material.
Operator
The TJX Companies, Inc.
Whois
% IANA WHOIS server
% for more information on IANA, visit http://www.iana.org
% This query returned 1 object
domain: WINNERS
organisation: The TJX Companies, Inc.
address: 770 Cochituate Road
address: Framingham MA 01701
address: United States of America (the)
contact: administrative
name: Taylor Frank
organisation: FairWinds Partners, LLC
address: 1000 Potomac Street NW #350
address: Washington DC 20007
address: United States of America (the)
phone: 1.202.223.5232
fax-no: 1.202.223.9256
e-mail: tjxregistries@fairwindspartners.com
contact: technical
name: IANA Contact
organisation: GoDaddy Registry
address: 100 S. Mill Ave, Suite 1600
address: Tempe AZ 85281
address: United States of America (the)
phone: +1 480 505 8800
fax-no: +1 480 624 2546
e-mail: iana@registry.godaddy
nserver: A.NIC.WINNERS 2001:dcd:1:0:0:0:0:9 37.209.192.9
nserver: B.NIC.WINNERS 2001:dcd:2:0:0:0:0:9 37.209.194.9
nserver: C.NIC.WINNERS 2001:dcd:3:0:0:0:0:9 37.209.196.9
nserver: NS1.DNS.NIC.WINNERS 156.154.144.183 2610:a1:1071:0:0:0:0:b7
nserver: NS2.DNS.NIC.WINNERS 156.154.145.183 2610:a1:1072:0:0:0:0:b7
nserver: NS3.DNS.NIC.WINNERS 156.154.159.183 2610:a1:1073:0:0:0:0:b7
ds-rdata: 45580 8 2 7a66263cf952160c86b31c0b85ad2d1d79e290c8c506f45abdd807a6ea4d3bf9
whois:
status: ACTIVE
remarks: Registration information: http://www.tjx.com
created: 2016-04-07
changed: 2024-05-11
source: IANA
